Panning for Feedback Gold: A Strategy Bonanza
Wed Feb 26 2025
Marie Silverstrim, User Experience (UX) Designer
Whether you are observing actions or directly asking, your customers and clients are telling you something. Understanding not only what that is but the why behind it... well, that's what gets you to the good stuff.
And, while it's always a good time to make sure your business goals are aligned with customer needs, Q1 of 2025 continues to remind us that the behaviors we use to understand these needs might not mean what we think they do, or what they once did. Just as possible, new and wonderful opportunities might emerge from this disruption.
As we consider ways to understand existing customers and reach new ones during periods of uncertainty, our guide is Marie Silverstrim, a UX designer who is a master at breaking down concepts and delivering practical advice that is immediately actionable.
Together with Joan Kanner's love of all things survey and Michelle Bond's contextualization of business in the current moment, we wrap up Proofing Stage's third season with an honest-to-goodness bonanza of tools and anecdotes to help you meet your moment.
E.g.:
Good design often goes unnoticed, making it feel invisibleFeedback from users is essential for improving products and servicesSurveys and direct conversations can yield valuable insightsStakeholder opinions can differ from user needs; balance is keyIterative design allows for continuous improvement and adaptationThe real 'why' behind user feedback is essential for growth
Links
Classic UX 101 books:
Don't Make Me Think by Steve Krug
The Design of Everyday Things by Don Norman
Other books:
Set Boundaries, Find Peace: A Guide to Reclaiming Yourself by Nedra Glover Tawwab
Burnout by Emily Nagoski and Amelia Nagoski
Glossary:
Institutional Review Board (IRB)Likert scalePersonally identifiable information (PII)PollThe following UX terms may be found here:
AffordancesMinimum viable product (MVP)QualitativeQuantitativeFocus groupsSurveyagile UXA/B testing
Credits:
Theme Music by Thorn Haze
Additional music by Come On Boy by MondayHopes
Podcast Cover Art by Lisa Orye
Produced by Joan Kanner and Michelle Bond
Find more at proofingstage.com
Follow us on Instagram and Threads @proofingstage
Join Proofing Stage+ to support us supporting you, AND access new bonus content in-between episodes!
See Buzzsprout's Privacy Policy for listener privacy and read our disclaimer here.
More
Marie Silverstrim, User Experience (UX) Designer Whether you are observing actions or directly asking, your customers and clients are telling you something. Understanding not only what that is but the why behind it... well, that's what gets you to the good stuff. And, while it's always a good time to make sure your business goals are aligned with customer needs, Q1 of 2025 continues to remind us that the behaviors we use to understand these needs might not mean what we think they do, or what they once did. Just as possible, new and wonderful opportunities might emerge from this disruption. As we consider ways to understand existing customers and reach new ones during periods of uncertainty, our guide is Marie Silverstrim, a UX designer who is a master at breaking down concepts and delivering practical advice that is immediately actionable. Together with Joan Kanner's love of all things survey and Michelle Bond's contextualization of business in the current moment, we wrap up Proofing Stage's third season with an honest-to-goodness bonanza of tools and anecdotes to help you meet your moment. E.g.: Good design often goes unnoticed, making it feel invisibleFeedback from users is essential for improving products and servicesSurveys and direct conversations can yield valuable insightsStakeholder opinions can differ from user needs; balance is keyIterative design allows for continuous improvement and adaptationThe real 'why' behind user feedback is essential for growth Links Classic UX 101 books: Don't Make Me Think by Steve Krug The Design of Everyday Things by Don Norman Other books: Set Boundaries, Find Peace: A Guide to Reclaiming Yourself by Nedra Glover Tawwab Burnout by Emily Nagoski and Amelia Nagoski Glossary: Institutional Review Board (IRB)Likert scalePersonally identifiable information (PII)PollThe following UX terms may be found here: AffordancesMinimum viable product (MVP)QualitativeQuantitativeFocus groupsSurveyagile UXA/B testing Credits: Theme Music by Thorn Haze Additional music by Come On Boy by MondayHopes Podcast Cover Art by Lisa Orye Produced by Joan Kanner and Michelle Bond Find more at proofingstage.com Follow us on Instagram and Threads @proofingstage Join Proofing Stage+ to support us supporting you, AND access new bonus content in-between episodes! See Buzzsprout's Privacy Policy for listener privacy and read our disclaimer here.