Are You Selling Books or Selling with Books?
Wed Feb 04 2026
Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenue, generate leads, and fuel brand growth.
Listen wherever you get your podcasts, or watch the video episode on YouTube!
Dive Deeper
💡 Listen to These Episodes
Ep #33 | Books You Can Create Using Your Existing ContentEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?Ep #58 | Creative Ways to Use Print-on-Demand to Support Your Business💡 Read These Blog Posts
5 Ways Large Organizations Can Benefit from Lulu's Book SolutionsScale Your Book Printing with Lulu💡 Watch These Videos
Ep #79 | Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days8 Reasons Your Business Needs Print-On-Demand6 Unique Ways to Use Print-on-Demand Sound Bites From This Episode
🎙️ [7:40] “Even people that I talk to that are enthusiastic about the idea of publishing a book…that are just like, yeah, I think it would be really valuable for me, for some reason or another, to publish a book with my content. But I'm not much of a writer, so I don't really know if I can. And I always push back on that.”
🎙️ [12:35] “If the concept will fall victim to technology or progress or AI, then that's going to happen regardless of the medium that you use to put the content out there.”
🎙️ [39:00] “How many of them are creating a custom piece of content and getting it into the mailbox of one of their prospective clients, versus you just landing another piece of white noise in their inbox? I'd rather be in the mailbox, not the inbox.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.
More
Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenue, generate leads, and fuel brand growth. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #33 | Books You Can Create Using Your Existing ContentEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?Ep #58 | Creative Ways to Use Print-on-Demand to Support Your Business💡 Read These Blog Posts 5 Ways Large Organizations Can Benefit from Lulu's Book SolutionsScale Your Book Printing with Lulu💡 Watch These Videos Ep #79 | Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days8 Reasons Your Business Needs Print-On-Demand6 Unique Ways to Use Print-on-Demand Sound Bites From This Episode 🎙️ [7:40] “Even people that I talk to that are enthusiastic about the idea of publishing a book…that are just like, yeah, I think it would be really valuable for me, for some reason or another, to publish a book with my content. But I'm not much of a writer, so I don't really know if I can. And I always push back on that.” 🎙️ [12:35] “If the concept will fall victim to technology or progress or AI, then that's going to happen regardless of the medium that you use to put the content out there.” 🎙️ [39:00] “How many of them are creating a custom piece of content and getting it into the mailbox of one of their prospective clients, versus you just landing another piece of white noise in their inbox? I'd rather be in the mailbox, not the inbox.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.