S2 | E7: Building a Legacy Brand While Raising a Family
Thu Jan 08 2026
In this episode of Raise It Up, Dani sits down with Ally Zeifman Mamalider, second generation founder and president of Organic Traditions, to talk about what it really takes to step into a family business and lead it into its next era. Ally shares why she intentionally built experience outside the company before joining, how she earned trust inside an existing team, and what it looked like to transform a passion driven brand into a focused, scalable business. The conversation explores leadership, culture building, financial clarity, and the long game behind what often looks like overnight success.
Ally also opens up about growing a CPG brand through COVID, simplifying a complex product portfolio, and making bold decisions before she felt fully confident. As a mom of two, she reflects on building a business while raising young kids, working alongside her husband, and learning how to balance ambition with presence. This episode offers grounded insight on focus, discipline, and redefining success across business, motherhood, and personal growth.
Tune in to hear this conversation and leave a review to help more women discover Raise It Up!
Guest Links:
Website: https://organictraditions.com/en-ca
Instagram: @organictraditions
TikTok: @organictraditions
Links:
Website: http://www.danikagan.com
Instagram: https://www.instagram.com/daniskagan
Youtube: https://www.youtube.com/@danikagan
LinkedIn: linkedin.com/in/danikagan
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In this episode of Raise It Up, Dani sits down with Ally Zeifman Mamalider, second generation founder and president of Organic Traditions, to talk about what it really takes to step into a family business and lead it into its next era. Ally shares why she intentionally built experience outside the company before joining, how she earned trust inside an existing team, and what it looked like to transform a passion driven brand into a focused, scalable business. The conversation explores leadership, culture building, financial clarity, and the long game behind what often looks like overnight success. Ally also opens up about growing a CPG brand through COVID, simplifying a complex product portfolio, and making bold decisions before she felt fully confident. As a mom of two, she reflects on building a business while raising young kids, working alongside her husband, and learning how to balance ambition with presence. This episode offers grounded insight on focus, discipline, and redefining success across business, motherhood, and personal growth. Tune in to hear this conversation and leave a review to help more women discover Raise It Up! Guest Links: Website: https://organictraditions.com/en-ca Instagram: @organictraditions TikTok: @organictraditions Links: Website: http://www.danikagan.com Instagram: https://www.instagram.com/daniskagan Youtube: https://www.youtube.com/@danikagan LinkedIn: linkedin.com/in/danikagan