Applying E-E-A-T Principles To Build Trust and Authority in B2B Digital Marketing With Victor Huynh
Mon Dec 29 2025
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.
In this episode… The internet is flooded with content, yet very little of it actually elicits trust. In a world where AI can generate endless articles in seconds, how do you prove that your insights are based on experience, credible, and worth listening to?
Victor Huynh believes the answer lies in making expertise visible and verifiable. Drawing from his experience working closely with B2B leaders, he explains that E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is not about gaming algorithms, but about showing real-world proof from firsthand experience and displaying credentials, including reputation signals like reviews, backlinks, and consistent author profiles. When done correctly, this framework helps brands stand out as trustworthy authorities instead of blending into a sea of anonymous, low-value content.
In this episode of the RAW Spotlight, Emily Au and Victor Huynh talk about applying E-E-A-T principles to build trust and authority in B2B digital marketing. They discuss what E-E-A-T really means and why it matters more than ever in an AI-driven search landscape, how B2B companies can turn experts and case studies into powerful trust signals, and why author attribution and authentic profiles are critical for long-term credibility.
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Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses. In this episode… The internet is flooded with content, yet very little of it actually elicits trust. In a world where AI can generate endless articles in seconds, how do you prove that your insights are based on experience, credible, and worth listening to? Victor Huynh believes the answer lies in making expertise visible and verifiable. Drawing from his experience working closely with B2B leaders, he explains that E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is not about gaming algorithms, but about showing real-world proof from firsthand experience and displaying credentials, including reputation signals like reviews, backlinks, and consistent author profiles. When done correctly, this framework helps brands stand out as trustworthy authorities instead of blending into a sea of anonymous, low-value content. In this episode of the RAW Spotlight, Emily Au and Victor Huynh talk about applying E-E-A-T principles to build trust and authority in B2B digital marketing. They discuss what E-E-A-T really means and why it matters more than ever in an AI-driven search landscape, how B2B companies can turn experts and case studies into powerful trust signals, and why author attribution and authentic profiles are critical for long-term credibility.