Recipe for Greatness

A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, and the choices that change a business. We dig into margins, manufacturing, pet treats you could eat, and a bold rebrand made to win shelves. • early market lessons shaping sales craft and urgency • olives to protein balls and the Expo West insight • outsourcing pain points versus owning production • factory build on a tight budget and fast scale to export • airline margins, cancellations, and cash discipline • educating customers on protein types and absorption • clean labels versus ultra‑processed ingredients • COVID impact and the private label pivot • launching human‑grade dog treats with low carbs • rebrand to Ballsy By Nature and paper packaging • returning to proactive sales with a stronger story • partnership roles, stress, and family balance Please like and subscribe. And prior review, would really appreciate it. If you want to know more about starting a food business, head to www.jgreenwood.com Support the show