Referral Roadmap

In this episode, Athena Captain and Jada Haycraft discuss the critical importance of data and metrics in driving business growth in 2026. They emphasize the need for small businesses to focus on actionable metrics that directly impact revenue and profitability, rather than getting lost in vanity metrics. The conversation covers effective tracking systems, the significance of defining key performance indicators, and practical steps for implementing a no-excuses culture in business. The hosts share personal experiences and insights on how to leverage data for better decision-making and sustainable growth. To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcast If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog If you'd like to connect with me, you can find me here: https://www.athenacaptain.com/ Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets Chapters 00:00 Understanding the Importance of Data in Business 02:28 Identifying Key Performance Metrics 05:09 Implementing the EOS System for Tracking 10:32 The Role of Tracking in Business Success 12:46 Defining Goals and Metrics for Growth 18:39 Actionable Metrics vs. Vanity Metrics 22:22 Rubber Meets the Road: Practical Tracking Strategies 30:51 Creating a No-Excuses Mindset in Tracking