318. Owning your niche. How this HGTV winner turned her love for up-cycling into a thriving luxury design firm
Tue Feb 03 2026
HGTV Flea Market Flip winner and luxury designer Sarah Trop joins Rebecca for a candid conversation about owning your niche and building a design business that doesn't follow the rules.
Sarah shares how she turned her love of upcycling and storytelling into a thriving luxury design firm, why taking risks changed everything for her career, and how biophilic design helps create calmer, more meaningful homes.
In this episode, they discuss risk vs. reward, working with different client personalities, designing with intention instead of trends, and why curated, sustainable spaces are becoming the new definition of luxury.
This episode is a must-listen for designers who want to stand out, trust their instincts, and build a business rooted in purpose, creativity, and community.
Episode Resources
Learn more about Sarah Trop on her website and follow her on social media. Looking for a place to start the podcast? Download the most-listened Resilient by Design episodes at rebeccahay.com/listen.
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HGTV Flea Market Flip winner and luxury designer Sarah Trop joins Rebecca for a candid conversation about owning your niche and building a design business that doesn't follow the rules. Sarah shares how she turned her love of upcycling and storytelling into a thriving luxury design firm, why taking risks changed everything for her career, and how biophilic design helps create calmer, more meaningful homes. In this episode, they discuss risk vs. reward, working with different client personalities, designing with intention instead of trends, and why curated, sustainable spaces are becoming the new definition of luxury. This episode is a must-listen for designers who want to stand out, trust their instincts, and build a business rooted in purpose, creativity, and community. Episode Resources Learn more about Sarah Trop on her website and follow her on social media. Looking for a place to start the podcast? Download the most-listened Resilient by Design episodes at rebeccahay.com/listen.