Return on Wellness

Wellness is booming, but a lot of what gets sold as “wellness” is just expensive theater. In this episode, I’m joined by Susie Ellis, Chair and CEO of the Global Wellness Institute and the leader behind the Global Wellness Summit. We talk about how a premium event earns loyalty and repeat attendance, why the wellness economy keeps growing, and why evidence is the only filter that matters when you’re deciding what to implement at scale. We also dig into Wellness Evidence, a free resource designed to help people find credible research behind wellness modalities, and we talk about the concept most wellness marketing avoids: minimum effective dose. If you care about designing meetings that protect energy, performance, and real human sustainability, this conversation will sharpen your decision-making fast. Presented by Caesars Entertainment. Not medical advice. “What you’ll learn” How Susie designs the Global Wellness Summit for real relationship-driven outcomes Why the “bubble chart” makes the wellness economy finally understandable How to use evidence to cut through wellness-washing Why minimum effective dose matters more than trendy modality names A cleaner filter for what belongs at events versus what is just a one-off treatment wellness evidence, global wellness institute, global wellness summit, wellness economy, corporate events, event wellness, longevity, public health, behavior change, sustainable meetings