Karthi Ratnam | Becoming a Revenue Architect
Thu May 22 2025
Are RevOps leaders stuck in tactical roles when they should be driving strategic growth? In this eye-opening episode, Karthi Ratnam joins us to challenge the traditional RevOps narrative. We explore the transformation of RevOps from system janitors to empowered revenue architects, the role of AI in GTM workflows, and what it truly means to lead a revenue movement.
🔥 Whether you're a RevOps professional, a GTM strategist, or a B2B marketer, this conversation is packed with bold ideas, controversial takes, and tactical insights to help you reframe your role and own your impact.
⏱️ **Timestamps / Chapters**
00:00 – Intro
00:10 – Meet Karthi Ratnam: From Open Source to Audience Haus and RevGenius
01:50 – The Real Role of RevOps (and What Went Wrong)
05:00 – Why RevOps Became the Cleanup Crew
07:00 – How RevOps Can Reframe as Revenue Creators
08:45 – Narrative Building for Non-Marketers
10:39 – “RevOps Confessionals” & the Real Struggles
14:00 – GTM Engineers vs. RevOps Architects
18:00 – Why AI is RevOps’ Big Opportunity
21:00 – Gatekeeping, Burnout & Letting Go of Busywork
24:15 – The Agent Explosion & Workflow Chaos
26:00 – Tools, Communities & RevOps Voice
28:55 – What RevOps Can Learn from Customer Success
30:00 – The Missing Metric: How to Measure RevOps Impact
31:40 – Wrap-Up & Where to Connect with Hy
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#RevOps, #RevenueOperations, #RevOpsStrategy, #AI in# RevOps, #GTM AI, #RevGenius, #CategoryCreation, #RevenueArchitecture
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👍 **Like this episode?**
Don’t forget to hit the 👍 button, share with your team, and **subscribe** for more deep dives into the evolving world of Revenue Operations and GTM strategy.
💬 Drop a comment below with your biggest takeaway or how you're reframing your RevOps role!
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Are RevOps leaders stuck in tactical roles when they should be driving strategic growth? In this eye-opening episode, Karthi Ratnam joins us to challenge the traditional RevOps narrative. We explore the transformation of RevOps from system janitors to empowered revenue architects, the role of AI in GTM workflows, and what it truly means to lead a revenue movement. 🔥 Whether you're a RevOps professional, a GTM strategist, or a B2B marketer, this conversation is packed with bold ideas, controversial takes, and tactical insights to help you reframe your role and own your impact. ⏱️ **Timestamps / Chapters** 00:00 – Intro 00:10 – Meet Karthi Ratnam: From Open Source to Audience Haus and RevGenius 01:50 – The Real Role of RevOps (and What Went Wrong) 05:00 – Why RevOps Became the Cleanup Crew 07:00 – How RevOps Can Reframe as Revenue Creators 08:45 – Narrative Building for Non-Marketers 10:39 – “RevOps Confessionals” & the Real Struggles 14:00 – GTM Engineers vs. RevOps Architects 18:00 – Why AI is RevOps’ Big Opportunity 21:00 – Gatekeeping, Burnout & Letting Go of Busywork 24:15 – The Agent Explosion & Workflow Chaos 26:00 – Tools, Communities & RevOps Voice 28:55 – What RevOps Can Learn from Customer Success 30:00 – The Missing Metric: How to Measure RevOps Impact 31:40 – Wrap-Up & Where to Connect with Hy --- #RevOps, #RevenueOperations, #RevOpsStrategy, #AI in# RevOps, #GTM AI, #RevGenius, #CategoryCreation, #RevenueArchitecture --- 👍 **Like this episode?** Don’t forget to hit the 👍 button, share with your team, and **subscribe** for more deep dives into the evolving world of Revenue Operations and GTM strategy. 💬 Drop a comment below with your biggest takeaway or how you're reframing your RevOps role!