Matt Powell
Wed Feb 04 2026
Matt Powell is the CEO of Moroch, a Dallas-based full-service marketing and communications agency known for helping multi-location brands grow by blending data, insights, technology, and creativity at scale. Matt is an evangelist for new platforms and emerging technologies and someone who got his start in media and built his career by weaving paid, owned, and earned media into integrated strategies that drive real business outcomes.
Across more than two decades with Moroch, he has led the agency through seismic shifts in the industry from traditional broadcast media buying to data-driven, programmatic advertising and AI-informed creative strategies. Under his leadership, the company has embraced relentless curiosity and collaboration as core values, constantly evolving to meet the needs of today’s brands while fostering a culture where innovation thrives.
Matt’s deep understanding of client challenges paired with his ability to spot opportunities on the horizon makes him a sought-after voice on the future of marketing, media, and the convergence of technology and cultural trends. And if he’s not thinking about strategy, you might find him quoting 80s sitcoms with as much confidence as he talks about media platforms.
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Matt Powell is the CEO of Moroch, a Dallas-based full-service marketing and communications agency known for helping multi-location brands grow by blending data, insights, technology, and creativity at scale. Matt is an evangelist for new platforms and emerging technologies and someone who got his start in media and built his career by weaving paid, owned, and earned media into integrated strategies that drive real business outcomes. Across more than two decades with Moroch, he has led the agency through seismic shifts in the industry from traditional broadcast media buying to data-driven, programmatic advertising and AI-informed creative strategies. Under his leadership, the company has embraced relentless curiosity and collaboration as core values, constantly evolving to meet the needs of today’s brands while fostering a culture where innovation thrives. Matt’s deep understanding of client challenges paired with his ability to spot opportunities on the horizon makes him a sought-after voice on the future of marketing, media, and the convergence of technology and cultural trends. And if he’s not thinking about strategy, you might find him quoting 80s sitcoms with as much confidence as he talks about media platforms.