What Is "Behind the Practice" and Why Should Entrepreneurs Tune In?
Tue Feb 03 2026
In this special episode of Rocky Mountain Marketing, I sit down once again with my business partner and COO, Shawn Quintero, to unveil something close to our hearts: our brand new podcast—Behind the Practice.
We're pulling back the curtain on how we’ve evolved as an agency, and why this new podcast is more than just another show—it’s a strategic shift designed to serve the heart of our mission: helping health and wellness experts turn their practice into a powerful, revenue-generating brand.
We dive into:
The origin story of Behind the PracticeWhy we’re doubling down on podcasting in 2026Our vision for serving purpose-driven entrepreneursHow storytelling can scale trust and conversionsThe importance of niching down and building aligned media
Timestamp:
00:00 Introduction and Announcement
00:34 Meet the Co-Owner: Sean Quintero
02:32 Behind the Practice: Concept and Purpose
03:48 Personal Stories and Impact
06:51 Target Audience and Unique Approach
09:11 Podcast as a Marketing Tool
24:32 Operationalizing Your Podcast
26:06 Conclusion and Final Thoughts
Whether you're in the health and wellness space or an entrepreneur looking to scale your visibility, this episode is packed with insights you can use.
Ready to see what’s Behind the Practice? Tune in now and discover how a podcast can become your most powerful business asset.
Visit Shawn Quintero online:
LinkedIn: https://www.linkedin.com/in/heyshawnq/
Facebook: https://www.facebook.com/HeyShawnQ/
Learn more about Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocial.com/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
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In this special episode of Rocky Mountain Marketing, I sit down once again with my business partner and COO, Shawn Quintero, to unveil something close to our hearts: our brand new podcast—Behind the Practice. We're pulling back the curtain on how we’ve evolved as an agency, and why this new podcast is more than just another show—it’s a strategic shift designed to serve the heart of our mission: helping health and wellness experts turn their practice into a powerful, revenue-generating brand. We dive into: The origin story of Behind the PracticeWhy we’re doubling down on podcasting in 2026Our vision for serving purpose-driven entrepreneursHow storytelling can scale trust and conversionsThe importance of niching down and building aligned media Timestamp: 00:00 Introduction and Announcement 00:34 Meet the Co-Owner: Sean Quintero 02:32 Behind the Practice: Concept and Purpose 03:48 Personal Stories and Impact 06:51 Target Audience and Unique Approach 09:11 Podcast as a Marketing Tool 24:32 Operationalizing Your Podcast 26:06 Conclusion and Final Thoughts Whether you're in the health and wellness space or an entrepreneur looking to scale your visibility, this episode is packed with insights you can use. Ready to see what’s Behind the Practice? Tune in now and discover how a podcast can become your most powerful business asset. Visit Shawn Quintero online: LinkedIn: https://www.linkedin.com/in/heyshawnq/ Facebook: https://www.facebook.com/HeyShawnQ/ Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocial.com/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.