Patra Francis - Hard Work vs Smart Work Mindset
Thu Jan 29 2026
About the guest:
Patra Francis—a business and accounting expert, investment director, tax strategist, and real estate investor. Patra shares how she transitioned from working 14-hour days to mastering tax-efficient alternative investments, scaling her business, and creating generational wealth.
00:00 - Introduction: Meet Patra Francis
02:15 - How Patra started in business and accounting
05:30 - The hard work vs. smart work mindset shift
09:45 - How tax-efficient investments changed her life
14:20 - The "Who Not How" principle for business growth
18:10 - Delegation & project management for success
22:45 - How networking & relationship-building create opportunities
28:00 - Overcoming language barriers and self-doubt
33:15 - From zero clients to a thriving CPA firm
38:45 - Why mentorship and coaching accelerated her success
42:30 - Alternative investments & real estate strategies
48:00 - How to create wealth beyond your business
52:15 - Final advice: Take control of your financial future
Books recommended by Patra:
* The Gap and The Gain - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362
* Rich Dad's CASHFLOW Quadrant - https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial/dp/1612680054
Relevant Links:
Instagram: https://www.instagram.com/patrafrancis
LinkedIn: https://www.linkedin.com/in/patrafrancis/
Company website: https://www.thenestwealth.com/
About Ray Hightower:
Ray Hightower is a tech company founder and commercial real estate investor based in Phoenix, Arizona, USA. He serves as Managing Partner of ROIClear.
https://ROIClear.com
https://RayHightower.com
#ROIClear
#Entrepreneurship
#Business
#RealEstate
Note: ROI Clear is written without spaces: ROIClear.
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About the guest: Patra Francis—a business and accounting expert, investment director, tax strategist, and real estate investor. Patra shares how she transitioned from working 14-hour days to mastering tax-efficient alternative investments, scaling her business, and creating generational wealth. 00:00 - Introduction: Meet Patra Francis 02:15 - How Patra started in business and accounting 05:30 - The hard work vs. smart work mindset shift 09:45 - How tax-efficient investments changed her life 14:20 - The "Who Not How" principle for business growth 18:10 - Delegation & project management for success 22:45 - How networking & relationship-building create opportunities 28:00 - Overcoming language barriers and self-doubt 33:15 - From zero clients to a thriving CPA firm 38:45 - Why mentorship and coaching accelerated her success 42:30 - Alternative investments & real estate strategies 48:00 - How to create wealth beyond your business 52:15 - Final advice: Take control of your financial future Books recommended by Patra: * The Gap and The Gain - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362 * Rich Dad's CASHFLOW Quadrant - https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial/dp/1612680054 Relevant Links: Instagram: https://www.instagram.com/patrafrancis LinkedIn: https://www.linkedin.com/in/patrafrancis/ Company website: https://www.thenestwealth.com/ About Ray Hightower: Ray Hightower is a tech company founder and commercial real estate investor based in Phoenix, Arizona, USA. He serves as Managing Partner of ROIClear. https://ROIClear.com https://RayHightower.com #ROIClear #Entrepreneurship #Business #RealEstate Note: ROI Clear is written without spaces: ROIClear.