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SaaS Half Full

By Lindsey Groepper blastmedia.com
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MarketingPodcastsBusinessManagementENunited-states
5 / 516 ratings
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Top 14.3% by pitch volume (Rank #7151 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
N/A
Episodes
104
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/saas-half-full
Reply rate: Under 2%

Latest Episodes

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Rethinking Market Research in the AI Era, with Kate O'Keeffe

Tue Jan 20 2026

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Every company wants better market insights, but up until AI's entrance, results have been highly speculative.   How is AI upending tried-and-true market research methodology?  Kate O'Keeffe, CEO and founder of Heatseeker, joins SaaS Half Full to explain why traditional surveys and customer-led insights are no longer cutting it, and how behavioral data and AI-driven experimentation are providing marketers with data they can actually trust. In this episode, Kate outlines how brands can move beyond speculative research by leveraging live market experiments, first-party data, and synthetic personas to uncover real customer signals in real time. She also shares how leading B2B and B2C brands are using these methods to test ideas before launch, build stronger campaigns, and give marketers the confidence to push bolder creative decisions backed by quant-driven insights.

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Every company wants better market insights, but up until AI's entrance, results have been highly speculative.   How is AI upending tried-and-true market research methodology?  Kate O'Keeffe, CEO and founder of Heatseeker, joins SaaS Half Full to explain why traditional surveys and customer-led insights are no longer cutting it, and how behavioral data and AI-driven experimentation are providing marketers with data they can actually trust. In this episode, Kate outlines how brands can move beyond speculative research by leveraging live market experiments, first-party data, and synthetic personas to uncover real customer signals in real time. She also shares how leading B2B and B2C brands are using these methods to test ideas before launch, build stronger campaigns, and give marketers the confidence to push bolder creative decisions backed by quant-driven insights.

Key Metrics

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Pitches sent
38
From PodPitch users
Rank
#7151
Top 14.3% by pitch volume (Rank #7151 of 50,000)
Average rating
5.0
From 16 ratings
Reviews
3
Written reviews (when available)
Publish cadence
N/A
Episode count
104
Data updated
Feb 10, 2026
Social followers
5.8K

Public Snapshot

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MarketingPodcastsBusinessManagement
Country
United States
Language
English
Language (ISO)
Release cadence
N/A
Latest episode date
Tue Jan 20 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
1–5
Public band

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Presence & Signals

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Social followers
5.8K
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
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Social links

No public profiles listed.

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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Reviews

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5 / 516 ratings
Ratings16
Written reviews3

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Frequently Asked Questions About SaaS Half Full

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What is SaaS Half Full about?

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

How often does SaaS Half Full publish new episodes?

SaaS Half Full publishes on a variable schedule.

How many listeners does SaaS Half Full get?

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