251: The Smarter Way to Build a Brand in Today’s Online Business World
Mon Feb 02 2026
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass
One of the biggest questions new business owners face is this:
Should I outsource my design or learn to do it myself?
I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro.
Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand.
What you'll learn:
Why design is no longer just a logo and a flyerThe hidden costs of outsourcing your graphicsWhy DIYing without strategy can hurt your brandThe 3-part Design Autonomy System and how to apply itThe one design decision that saves my students thousandsTimestamps
Intro 0:00
Options You Have 2:51
Layer 1 5:31
Layer 2 11:41
Layer 3 14:25
Wrapping up 17:00
PSA 19:58
Bonus tip 20:40
Watch on YouTube: https://youtu.be/hOYho_NLPM4
Read on the Blog: https://whitedeer.com.au/ep251/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
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Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass One of the biggest questions new business owners face is this: Should I outsource my design or learn to do it myself? I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro. Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand. What you'll learn: Why design is no longer just a logo and a flyerThe hidden costs of outsourcing your graphicsWhy DIYing without strategy can hurt your brandThe 3-part Design Autonomy System and how to apply itThe one design decision that saves my students thousandsTimestamps Intro 0:00 Options You Have 2:51 Layer 1 5:31 Layer 2 11:41 Layer 3 14:25 Wrapping up 17:00 PSA 19:58 Bonus tip 20:40 Watch on YouTube: https://youtu.be/hOYho_NLPM4 Read on the Blog: https://whitedeer.com.au/ep251/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio