85. The Marketing Playbook (Part 5): The Weekly Marketing Operating Rhythm
Sun Feb 01 2026
In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution.
This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing.
Chontelle introduces the concept of weekly focus as the bridge between monthly strategy and day-to-day action. Rather than planning tasks or content in advance, she encourages listeners to decide what each week is in service of, based on the primary monthly focus of attraction, nurture, or conversion. This shift allows marketing to feel intentional and aligned, without becoming overwhelming or time-consuming.
The episode also outlines a simple weekly marketing operating rhythm designed to remove decision fatigue and support consistency. Chontelle walks listeners through how to review key metrics, make a small number of focused decisions, execute without overcomplicating tasks, and measure progress in a way that supports learning rather than judgement. She reinforces that consistency, not intensity, is what drives long-term growth and predictable results.
Listeners are guided to see how this weekly rhythm supports their email sales system, increases returning website visits, and naturally improves conversion over time. Chontelle also addresses how to maintain momentum during busy weeks, explaining that keeping the rhythm intact, even in a simplified form, is what prevents marketing from stalling.
This episode is designed for eCommerce founders who want marketing to fit into real life, rather than compete with everything else in the business. By the end of the episode, listeners will understand how to lead marketing with clarity and confidence at a weekly level, without falling back into overwhelm or reactive behaviour.
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In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution. This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing. Chontelle introduces the concept of weekly focus as the bridge between monthly strategy and day-to-day action. Rather than planning tasks or content in advance, she encourages listeners to decide what each week is in service of, based on the primary monthly focus of attraction, nurture, or conversion. This shift allows marketing to feel intentional and aligned, without becoming overwhelming or time-consuming. The episode also outlines a simple weekly marketing operating rhythm designed to remove decision fatigue and support consistency. Chontelle walks listeners through how to review key metrics, make a small number of focused decisions, execute without overcomplicating tasks, and measure progress in a way that supports learning rather than judgement. She reinforces that consistency, not intensity, is what drives long-term growth and predictable results. Listeners are guided to see how this weekly rhythm supports their email sales system, increases returning website visits, and naturally improves conversion over time. Chontelle also addresses how to maintain momentum during busy weeks, explaining that keeping the rhythm intact, even in a simplified form, is what prevents marketing from stalling. This episode is designed for eCommerce founders who want marketing to fit into real life, rather than compete with everything else in the business. By the end of the episode, listeners will understand how to lead marketing with clarity and confidence at a weekly level, without falling back into overwhelm or reactive behaviour.