SMME #469 Why Being the Mayor of Your Town Is Your Best Marketing Strategy
Mon Feb 02 2026
What if the secret to filling your spa wasn't another social media post, but showing up as the face of your business in your own community? In this episode, media strategist Beth Nydick joins Daniela to talk about why getting uncomfortable, stepping outside your comfort zone, and becoming the "mayor of your town" is the most powerful marketing move you can make.
Whether you're an introvert who breaks out in hives at the thought of networking or you're ready to own the stage, this conversation will shift how you think about visibility, trust building, and creating real connections that turn into clients.
In this episode, we discuss:
Why building trust before the consultation changes everything
How to find your comfort zone platform (it's not all networking events)
The surprising accessibility of local TV and how to get on it
Why your philosophy matters more than your services list
How to ask for what you want without feeling salesy
The mindset shift from "why me?" to "why not me?"
Resources Mentioned in Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy
Beth Nydick on IG
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
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What if the secret to filling your spa wasn't another social media post, but showing up as the face of your business in your own community? In this episode, media strategist Beth Nydick joins Daniela to talk about why getting uncomfortable, stepping outside your comfort zone, and becoming the "mayor of your town" is the most powerful marketing move you can make. Whether you're an introvert who breaks out in hives at the thought of networking or you're ready to own the stage, this conversation will shift how you think about visibility, trust building, and creating real connections that turn into clients. In this episode, we discuss: Why building trust before the consultation changes everything How to find your comfort zone platform (it's not all networking events) The surprising accessibility of local TV and how to get on it Why your philosophy matters more than your services list How to ask for what you want without feeling salesy The mindset shift from "why me?" to "why not me?" Resources Mentioned in Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy Beth Nydick on IG Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.