26 Predictions of 2026: The Lead Gen Shifts That Will Decide Who Wins This Year
Fri Jan 09 2026
Welcome to your 2026 lead generation reality check. In this episode, I’m breaking down 26 Predictions of 2026—the most important shifts showing up across credible research, major media, and the marketing/ecom operators I follow.
We’ll go section by section and I’ll give you the “so what”: what’s changing, why it matters for demand gen, and what you should do next. If you want more leads in 2026 without wasting budget, this is the playbook.
You’ll learn:
Why “clicks” matter less and “selection” matters more
How retail media and AI answers change buying behavior
Why TikTok + creators are now a distribution channel, not a trend
How to position your brand as the safe choice in an AI-driven market
The lead gen systems that compound even when platforms change
More
Welcome to your 2026 lead generation reality check. In this episode, I’m breaking down 26 Predictions of 2026—the most important shifts showing up across credible research, major media, and the marketing/ecom operators I follow. We’ll go section by section and I’ll give you the “so what”: what’s changing, why it matters for demand gen, and what you should do next. If you want more leads in 2026 without wasting budget, this is the playbook. You’ll learn: Why “clicks” matter less and “selection” matters more How retail media and AI answers change buying behavior Why TikTok + creators are now a distribution channel, not a trend How to position your brand as the safe choice in an AI-driven market The lead gen systems that compound even when platforms change