LinkedIn Case Study: How To Raise Your Rates 300% WITHOUT Losing Clients
Mon Feb 02 2026
Most coaches & consultants know they’re undercharging. Very few ever fix it.
In this episode of LinkedIn Riches, I sit down with Robert Hernandez, President & CEO of Influens, to unpack how he increased his workshop and consulting rates by 300% - without pushback, awkward conversations, or losing clients.
Robert works with Fortune 500 companies like TripAdvisor, HSBC Bank, and Dover Corporation. Yet for years, his pricing didn’t reflect his credentials, experience, or results. What changed wasn’t just a number - it was how he saw his value, the market, and the story he told clients.
If you’re a consultant, coach, or service provider who knows you’re leaving money on the table, this conversation will challenge how you think about pricing, positioning, and confidence.
(Note: You can also watch a video version of this episode here.)
WHAT YOU’LL DISCOVER:
00:29 – The moment Robert realized his consulting rates were way too low
04:32 – The hidden mindset trap that keeps experts underpriced
06:54 – Why market data (not confidence) gave Robert permission to charge more
10:22 – How to justify higher fees without “selling harder”
15:36 – Why customization and language matter more than credentials
18:45 – How premium pricing actually attracts better clients
22:36 – The belief you must adopt before submitting a high-ticket proposal
If you’ve ever said, “I can’t charge that much” - this episode is for you!
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Most coaches & consultants know they’re undercharging. Very few ever fix it. In this episode of LinkedIn Riches, I sit down with Robert Hernandez, President & CEO of Influens, to unpack how he increased his workshop and consulting rates by 300% - without pushback, awkward conversations, or losing clients. Robert works with Fortune 500 companies like TripAdvisor, HSBC Bank, and Dover Corporation. Yet for years, his pricing didn’t reflect his credentials, experience, or results. What changed wasn’t just a number - it was how he saw his value, the market, and the story he told clients. If you’re a consultant, coach, or service provider who knows you’re leaving money on the table, this conversation will challenge how you think about pricing, positioning, and confidence. (Note: You can also watch a video version of this episode here.) WHAT YOU’LL DISCOVER: 00:29 – The moment Robert realized his consulting rates were way too low 04:32 – The hidden mindset trap that keeps experts underpriced 06:54 – Why market data (not confidence) gave Robert permission to charge more 10:22 – How to justify higher fees without “selling harder” 15:36 – Why customization and language matter more than credentials 18:45 – How premium pricing actually attracts better clients 22:36 – The belief you must adopt before submitting a high-ticket proposal If you’ve ever said, “I can’t charge that much” - this episode is for you!