How to Create a 'Moat' Around Your Company/Department Like Meta
Fri Feb 06 2026
Are you hesitant to invest in your team, fearing they might leave after you put in all that time and money? What if the real risk is in not investing, and they stay? Low-performing and uninspired. In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward.
We discuss a recent initiative at Lauren's company in which a team member took the lead to improve an internal process and created an SOP for it. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance.
If you're struggling to create that type of culture, this conversation will give you ideas for reevaluating your core values to ensure your team’s alignment and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively.
In This Episode:
- Core values, employee initiative, & continuous learning
- The risk of not investing in your team and gatekeeping
- Meta's strategic investments in employee acquisition and AI
- Creating an internal moat for your business
- The people analyzer process, based on core values
- Adapting to external challenges in digital marketing
- Why radical candor and emotional intelligence are critical
- Final thoughts on creating a moat and call to action
Mentioned in the Episode:
Gino Wickman’s book, Traction: https://a.co/d/01q1TP4O
Patrick Lencioni’s book, The Ideal Team Player: https://www.amazon.com/dp/1119209595/
Creating custom emojis on Slack: https://slack.com/help/articles/206870177-Add-custom-emoji-and-aliases-to-your-workspace
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
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Are you hesitant to invest in your team, fearing they might leave after you put in all that time and money? What if the real risk is in not investing, and they stay? Low-performing and uninspired. In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward. We discuss a recent initiative at Lauren's company in which a team member took the lead to improve an internal process and created an SOP for it. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance. If you're struggling to create that type of culture, this conversation will give you ideas for reevaluating your core values to ensure your team’s alignment and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively. In This Episode: - Core values, employee initiative, & continuous learning - The risk of not investing in your team and gatekeeping - Meta's strategic investments in employee acquisition and AI - Creating an internal moat for your business - The people analyzer process, based on core values - Adapting to external challenges in digital marketing - Why radical candor and emotional intelligence are critical - Final thoughts on creating a moat and call to action Mentioned in the Episode: Gino Wickman’s book, Traction: https://a.co/d/01q1TP4O Patrick Lencioni’s book, The Ideal Team Player: https://www.amazon.com/dp/1119209595/ Creating custom emojis on Slack: https://slack.com/help/articles/206870177-Add-custom-emoji-and-aliases-to-your-workspace Apply to Work With Tier 11: https://www.tiereleven.com/apply-now Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - a href="https://www.instagram.com/ralphhburns/" rel="noopener noreferrer"...