Creating Certainty To Buy
Tue Feb 03 2026
Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go.
In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly.
In this episode you’ll learn:
How to build certainty in you as the local go-to so people know you're the best choiceHow to build certainty in your audience so they believe they can have/achieve what you're offeringWhy sharing your process is one of the fastest ways to increase certainty (and how a clear process removes buyer anxiety)Mentioned in this episode:
Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
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Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go. In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly. In this episode you’ll learn: How to build certainty in you as the local go-to so people know you're the best choiceHow to build certainty in your audience so they believe they can have/achieve what you're offeringWhy sharing your process is one of the fastest ways to increase certainty (and how a clear process removes buyer anxiety)Mentioned in this episode: Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.