The 2026 Reset: Building Consistency Without Burnout
Mon Jan 19 2026
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:
You don’t need to do more this year. You need to do what you can repeat.
In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership.
If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth.
Episode Highlights:
How to pick anchors for your year (not a mile-long goal list).What consistency is and is not. How to simplify marketing with your minimum viable. Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again).Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data.
Resources & Mentions:
Campaign SubstackLeading Lady Business Hub (ask me how to get a free month!) Schedule a call to work with usSchedule a 90 minute strategy session with us.
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear: You don’t need to do more this year. You need to do what you can repeat. In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership. If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. Episode Highlights: How to pick anchors for your year (not a mile-long goal list).What consistency is and is not. How to simplify marketing with your minimum viable. Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again).Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data. Resources & Mentions: Campaign SubstackLeading Lady Business Hub (ask me how to get a free month!) Schedule a call to work with usSchedule a 90 minute strategy session with us. Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com