Flipping the Mic on Natalie Nathanson - Shift & Thrive (Re-air)
Wed Feb 04 2026
What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shift & Thrive, we flip the mic and turn the spotlight on Natalie. Guided by Magnetude’s VP of Client Strategy & Delivery, Cindy Hunter, Natalie shares her entrepreneurial journey, the evolution of Magnetude Consulting, and the leadership lessons shaped by growth, disruption, and personal resilience. The conversation spans go-to-market transformation, the real impact of AI on modern marketing teams, and what CEOs need to understand as buyer behavior and economic conditions continue to shift. It’s a candid, reflective discussion that remains just as relevant today as when it first aired.
Takeaways:
Leadership is built through experience and reflection. Natalie explains how observing both effective and ineffective leaders influenced her emphasis on empathy, realism, and transparent decision-making.Go-to-market strategies must evolve with the buyer. Digital noise, better-informed decision makers, and changing expectations mean yesterday’s playbooks no longer deliver the same results.Industry expertise drives faster results. Deep knowledge of target markets allows marketing teams to create more authentic messaging and deliver value more quickly, especially in technical B2B environments.AI requires intention, not panic. Adopting AI successfully means investing in change management, shared learning, and strong foundations.Resilience is a leadership muscle. Balancing personal challenges alongside business growth reinforced the importance of adaptability, perspective, and trusting your instincts.Marketing should be involved earlier than most CEOs think. When marketing is treated as a strategic partner, companies are better positioned for launches, expansion, and transformation.
Links:
LinkedIn: https://www.linkedin.com/in/natalienathanson/ Website: https://www.magnetudeconsulting.com/
Ways to Tune In:
Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797 YouTube: https://www.youtube.com/channel/UClf9QxGUxZw_Sv8_4bZP34Q
This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com
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What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shift & Thrive, we flip the mic and turn the spotlight on Natalie. Guided by Magnetude’s VP of Client Strategy & Delivery, Cindy Hunter, Natalie shares her entrepreneurial journey, the evolution of Magnetude Consulting, and the leadership lessons shaped by growth, disruption, and personal resilience. The conversation spans go-to-market transformation, the real impact of AI on modern marketing teams, and what CEOs need to understand as buyer behavior and economic conditions continue to shift. It’s a candid, reflective discussion that remains just as relevant today as when it first aired. Takeaways: Leadership is built through experience and reflection. Natalie explains how observing both effective and ineffective leaders influenced her emphasis on empathy, realism, and transparent decision-making.Go-to-market strategies must evolve with the buyer. Digital noise, better-informed decision makers, and changing expectations mean yesterday’s playbooks no longer deliver the same results.Industry expertise drives faster results. Deep knowledge of target markets allows marketing teams to create more authentic messaging and deliver value more quickly, especially in technical B2B environments.AI requires intention, not panic. Adopting AI successfully means investing in change management, shared learning, and strong foundations.Resilience is a leadership muscle. Balancing personal challenges alongside business growth reinforced the importance of adaptability, perspective, and trusting your instincts.Marketing should be involved earlier than most CEOs think. When marketing is treated as a strategic partner, companies are better positioned for launches, expansion, and transformation. Links: LinkedIn: https://www.linkedin.com/in/natalienathanson/ Website: https://www.magnetudeconsulting.com/ Ways to Tune In: Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797 YouTube: https://www.youtube.com/channel/UClf9QxGUxZw_Sv8_4bZP34Q This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com