Marketing Sucks (Except This)
Wed Jan 28 2026
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Is SEO dead? With click rates plummeting and AI chatbots taking over search, traditional marketing tactics are failing.
In this episode, Saul Marquez (Outcomes Rocket) joins Simon Severino to reveal why "tactics are the noise you hear before the war is lost" and how to pivot your strategy for the age of Generative Engine Optimization (GEO). Learn why 99.3% of content cited by AI models like ChatGPT and Gemini comes from open-access sources and how to restructure your marketing into the "Brand House" framework.
What You Will Learn in This Video:• SEO vs. GEO: Why Generative Engine Optimization is the new "tip of the spear" for visibility.• The AI Source Code: New research reveals that recency and non-paywalled summaries are the key to getting cited by chatbots.• The 3 Pillars of Growth: Why you must prioritize Owned and Earned media before ever spending a dollar on Paid ads.• Strategy Sprints: How to dominate niche keywords by guesting on podcasts rather than relying solely on paid campaigns.• The Brand House Framework: A step-by-step guide to aligning your purpose, differentiator, and ideal client profile (ICP) before scaling.• B2B Growth Secrets: Why Account-Based Marketing (ABM) helps you focus on the 20% of clients who provide 80% of your revenue.
About the Guest: Saul Marquez is the founder of Outcomes Rocket, a healthcare marketing agency and podcast focused on digital health and strategy.
CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com
ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow
SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.
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🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Is SEO dead? With click rates plummeting and AI chatbots taking over search, traditional marketing tactics are failing. In this episode, Saul Marquez (Outcomes Rocket) joins Simon Severino to reveal why "tactics are the noise you hear before the war is lost" and how to pivot your strategy for the age of Generative Engine Optimization (GEO). Learn why 99.3% of content cited by AI models like ChatGPT and Gemini comes from open-access sources and how to restructure your marketing into the "Brand House" framework. What You Will Learn in This Video:• SEO vs. GEO: Why Generative Engine Optimization is the new "tip of the spear" for visibility.• The AI Source Code: New research reveals that recency and non-paywalled summaries are the key to getting cited by chatbots.• The 3 Pillars of Growth: Why you must prioritize Owned and Earned media before ever spending a dollar on Paid ads.• Strategy Sprints: How to dominate niche keywords by guesting on podcasts rather than relying solely on paid campaigns.• The Brand House Framework: A step-by-step guide to aligning your purpose, differentiator, and ideal client profile (ICP) before scaling.• B2B Growth Secrets: Why Account-Based Marketing (ABM) helps you focus on the 20% of clients who provide 80% of your revenue. About the Guest: Saul Marquez is the founder of Outcomes Rocket, a healthcare marketing agency and podcast focused on digital health and strategy. CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.