"Speed of culture" doesn't mean what you think it means
Thu Nov 20 2025
"Speed of culture" is one of those phrases agencies love to throw around. But when Taylor Swift dropped a surprise album teaser and every brand posted glittery orange logos, it sparked a debate: are brands hopping on trends adding value or just adding noise?
I sat down with Stef Schmit and Josh Rangel from Ogilvy to get into Culture Current, their framework for knowing when to move fast and when to show restraint. We cover the Four S's, why content calendars aren't actually dead, how they turned the Anthony Davis trade into a Woj Bomb moment, and what the Embassy of Japan had to say about Taylor Swift's travel plans.
If you want to learn more about Culture Current, reach out to culturecurrent@ogilvy.com
More
"Speed of culture" is one of those phrases agencies love to throw around. But when Taylor Swift dropped a surprise album teaser and every brand posted glittery orange logos, it sparked a debate: are brands hopping on trends adding value or just adding noise? I sat down with Stef Schmit and Josh Rangel from Ogilvy to get into Culture Current, their framework for knowing when to move fast and when to show restraint. We cover the Four S's, why content calendars aren't actually dead, how they turned the Anthony Davis trade into a Woj Bomb moment, and what the Embassy of Japan had to say about Taylor Swift's travel plans. If you want to learn more about Culture Current, reach out to culturecurrent@ogilvy.com