Turo vs Private Rentals: What REALLY Makes Money in Luxury Cars
Tue Feb 03 2026
What really goes into building a luxury car rental business, and why do so many people underestimate the risk? In this Official Success Formula Podcast episode, PJ The Entrepreneur, a self made immigrant entrepreneur shares how he went from computer science to building a 60 car luxury and exotic fleet in Houston.
You will learn how he started with one car on Turo to cover a payment, then scaled into a serious operation with clear rules, tight screening, and repeat customers. He explains Turo versus private rentals, how to choose the right market by following travel demand, and why competition can crush pricing in cities like Miami. He also breaks down the hidden killers in this industry: depreciation, repairs, downtime, and small damages that never meet a deductible.
You will hear practical insights on utilization rates for economy cars versus exotics, why monthly rentals can be safer than one day bookings, how to verify insurance and spot fraud, and when to hire help so the business does not consume your life. He shares his biggest mistake buying too fast, plus why mentorship shortens the learning curve and saves real money. If you want real numbers, real lessons, and a mindset built on execution, this episode is for you.
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Website- https://www.leozenexotics.com/
Tune in every Tuesday at 10 AM for another inspiring success story, along with the proven formula to help you achieve your own goals. Don't miss out on the insights that could change your life!
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What really goes into building a luxury car rental business, and why do so many people underestimate the risk? In this Official Success Formula Podcast episode, PJ The Entrepreneur, a self made immigrant entrepreneur shares how he went from computer science to building a 60 car luxury and exotic fleet in Houston. You will learn how he started with one car on Turo to cover a payment, then scaled into a serious operation with clear rules, tight screening, and repeat customers. He explains Turo versus private rentals, how to choose the right market by following travel demand, and why competition can crush pricing in cities like Miami. He also breaks down the hidden killers in this industry: depreciation, repairs, downtime, and small damages that never meet a deductible. You will hear practical insights on utilization rates for economy cars versus exotics, why monthly rentals can be safer than one day bookings, how to verify insurance and spot fraud, and when to hire help so the business does not consume your life. He shares his biggest mistake buying too fast, plus why mentorship shortens the learning curve and saves real money. If you want real numbers, real lessons, and a mindset built on execution, this episode is for you. Instagram- https://www.instagram.com/pjtheentrepreneur/ Website- https://www.leozenexotics.com/ Tune in every Tuesday at 10 AM for another inspiring success story, along with the proven formula to help you achieve your own goals. Don't miss out on the insights that could change your life! Buzzsprout- https://successformulapodcast.buzzsprout.com/ Spotify - https://open.spotify.com/show/7aRe06pXIq6yq8GQf62NBM Amazon Music - https://music.amazon.com/podcasts/1393b77c-626a-4a53-bdd5-43ce3b1aa15b/success-formula-podcast Apple Podcast- https://podcasts.apple.com/gb/podcast/success-formula-podcast/id1748704615 Our Social Media: Youtube: https://www.youtube.com/@OfficialSuccessFormula Instagram: https://www.instagram.com/officialsuccessformula/ Twitter: https://x.com/_SuccessFormula/ Tiktok: https://www.tiktok.com/@officialsuccessformula