Lead It Like Lasso with Marnie Stockman and Nick Coniglio
Tue Dec 02 2025
Host: Carrie Tuttle
Guests: Marnie Stockman & Nick Coniglio
What happens when a high school math teacher-turned-Ed-Tech leader and an executive programmer join forces to bootstrap a software company based on shared values and a mission to create raving fans?
Marnie Stockman and Nick Coniglio built, scaled up, and sold their successful software company for 8-figures in just three years — then turned that lived experience into the best-selling book, Lead It Like Lasso and the follow‑up, The Business of You.
Just like Ted Lasso’s Diamond Dogs, they encourage leaders (and young people) to intentionally build a personal board of advisors: a mentor, a challenger who tells you the hard truths, and a connector who opens doors.
Marnie and Nick talk about how The Business of You treats you as an organization: you’re the CEO (vision), head of HR (people), head of marketing (how you tell your story), head of learning and development (building skills that create value), and CFO of your time and energy, not just money.
Not only did Marnie and Nick share stories of what challenged their leadership along the way of scaling their company to 8-figures, but they are a lot of fun! This episode is a conversation for every modern leader who suspects that values and culture, are not just strategy, but the real competitive advantage for you and your team to succeed!
QUOTE-WORTHY MOMENTS:
“Leadership is life. It happens in the boardroom, locker room, classroom, and living room.”“There’s no one right way to lead. The most important thing you can do is identify what makes you tick, your core values and then, embrace and build on those.”
EPISODE HIGHLIGHTS:
You are the CEO of yourself, in charge of your own well-being.The most successful teams build and establish trust.Lead with your values and the team will buy into that and follow.Beware if there is a disconnect between people’s core values and what the company is actually doing.Transparency in business turns challenges into opportunities.Servant leaders are typically so busy taking care of othersthat they neglect to take care of themselves.Creating a personal operating system enhances communication.Celebrating company wins is important for individual and team morale.Defining what success looks like is crucial for progress.
LINKS FROM EPISODE:
Connect with Marnie on LinkedIn: https://www.linkedin.com/in/marniestockman/
Connect with Nick on LinkedIn: https://www.linkedin.com/in/nick-coniglio-5b62153/
Lead It Like Lasso website: https://leaditlikelasso.com
The Business Of You website: https://www.thebusinessofyou.ai/
Resources mentioned:
Book: Raving Fans by Ken Blanchard https://a.co/d/doyLcZr
Book: 10X is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy https://a.co/d/6uLWLqW
----------
Like What You Heard?
Don’t forget to subscribe or follow us on YouTube or your favorite podcast service, so you never miss an episode!
Tell us a leadership curveball you’d like to hear more about in the comments.
Want to be an expert guest? APPLY HERE
More
Host: Carrie Tuttle Guests: Marnie Stockman & Nick Coniglio What happens when a high school math teacher-turned-Ed-Tech leader and an executive programmer join forces to bootstrap a software company based on shared values and a mission to create raving fans? Marnie Stockman and Nick Coniglio built, scaled up, and sold their successful software company for 8-figures in just three years — then turned that lived experience into the best-selling book, Lead It Like Lasso and the follow‑up, The Business of You. Just like Ted Lasso’s Diamond Dogs, they encourage leaders (and young people) to intentionally build a personal board of advisors: a mentor, a challenger who tells you the hard truths, and a connector who opens doors. Marnie and Nick talk about how The Business of You treats you as an organization: you’re the CEO (vision), head of HR (people), head of marketing (how you tell your story), head of learning and development (building skills that create value), and CFO of your time and energy, not just money. Not only did Marnie and Nick share stories of what challenged their leadership along the way of scaling their company to 8-figures, but they are a lot of fun! This episode is a conversation for every modern leader who suspects that values and culture, are not just strategy, but the real competitive advantage for you and your team to succeed! QUOTE-WORTHY MOMENTS: “Leadership is life. It happens in the boardroom, locker room, classroom, and living room.”“There’s no one right way to lead. The most important thing you can do is identify what makes you tick, your core values and then, embrace and build on those.” EPISODE HIGHLIGHTS: You are the CEO of yourself, in charge of your own well-being.The most successful teams build and establish trust.Lead with your values and the team will buy into that and follow.Beware if there is a disconnect between people’s core values and what the company is actually doing.Transparency in business turns challenges into opportunities.Servant leaders are typically so busy taking care of othersthat they neglect to take care of themselves.Creating a personal operating system enhances communication.Celebrating company wins is important for individual and team morale.Defining what success looks like is crucial for progress. LINKS FROM EPISODE: Connect with Marnie on LinkedIn: https://www.linkedin.com/in/marniestockman/ Connect with Nick on LinkedIn: https://www.linkedin.com/in/nick-coniglio-5b62153/ Lead It Like Lasso website: https://leaditlikelasso.com The Business Of You website: https://www.thebusinessofyou.ai/ Resources mentioned: Book: Raving Fans by Ken Blanchard https://a.co/d/doyLcZr Book: 10X is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy https://a.co/d/6uLWLqW ---------- Like What You Heard? Don’t forget to subscribe or follow us on YouTube or your favorite podcast service, so you never miss an episode! Tell us a leadership curveball you’d like to hear more about in the comments. Want to be an expert guest? APPLY HERE