The Evolution of Detailing: From Experience to Innovation
Sat Jan 17 2026
WORK WITH ME HERE: https://gabe.detailinggrowth.com/podcast
In this episode of the Talkin’ Paint podcast I sit down with Jeremy Harding from Nasiol USA to talk about what really matters when you choose a coating brand for your shop. We walk through his thirty plus years in the industry, why Nasiol chose to be a true manufacturer instead of only a label, and how that choice shapes the products installers use every day.
I ask Jeremy the questions that owners are already thinking about. We talk about single layer coatings, real world durability, what makes an installation actually repeatable for a team, and how to judge a coating line without chasing hype. We also dig into values, how brands treat distributors and shops, and why your mindset as a student of the craft will decide where your business ends up.
Chapters:
00:22 - Concerns About Product Safety03:33 - The Journey into Detailing09:56 - Transitioning to New Opportunities13:45 - Introduction to Naziol and Its Market Strategy17:07 - Introduction to NASIO Products and Market Positioning29:29 - Understanding Coating Chemistry and User Experience31:07 - The Importance of User Experience in Product Engineering39:01 - Transitioning to Business Perspectives49:42 - Transitioning from Detailer to Distributor: Insights and Experiences55:55 - A Shift in Perspective on Industry Relationships01:01:17 - Navigating Training Challenges in the Industry01:04:46 - Approaching Success as a Student01:06:23 - Growth Through Experience
Short list Companies Mentioned
Nasiol USA: Nano coating manufacturer focused on safe, high performing products for installers.Detailing Growth: Full stack marketing and growth partner for detailing and film shops.Autoality: Supply partner that helps shops lower costs on towels and consumables.Meguiar’s, 3M, RUPES: Brands that shaped Jeremy’s experience in paint care and tools.
Short list Websites Mentioned
detailinggrowth.comautoality.com
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WORK WITH ME HERE: https://gabe.detailinggrowth.com/podcast In this episode of the Talkin’ Paint podcast I sit down with Jeremy Harding from Nasiol USA to talk about what really matters when you choose a coating brand for your shop. We walk through his thirty plus years in the industry, why Nasiol chose to be a true manufacturer instead of only a label, and how that choice shapes the products installers use every day. I ask Jeremy the questions that owners are already thinking about. We talk about single layer coatings, real world durability, what makes an installation actually repeatable for a team, and how to judge a coating line without chasing hype. We also dig into values, how brands treat distributors and shops, and why your mindset as a student of the craft will decide where your business ends up. Chapters: 00:22 - Concerns About Product Safety03:33 - The Journey into Detailing09:56 - Transitioning to New Opportunities13:45 - Introduction to Naziol and Its Market Strategy17:07 - Introduction to NASIO Products and Market Positioning29:29 - Understanding Coating Chemistry and User Experience31:07 - The Importance of User Experience in Product Engineering39:01 - Transitioning to Business Perspectives49:42 - Transitioning from Detailer to Distributor: Insights and Experiences55:55 - A Shift in Perspective on Industry Relationships01:01:17 - Navigating Training Challenges in the Industry01:04:46 - Approaching Success as a Student01:06:23 - Growth Through Experience Short list Companies Mentioned Nasiol USA: Nano coating manufacturer focused on safe, high performing products for installers.Detailing Growth: Full stack marketing and growth partner for detailing and film shops.Autoality: Supply partner that helps shops lower costs on towels and consumables.Meguiar’s, 3M, RUPES: Brands that shaped Jeremy’s experience in paint care and tools. Short list Websites Mentioned detailinggrowth.comautoality.com