How Branwyn Built a Trending DTC Brand Through Sustainability, Seamless Wool, and Women-Led Values
Tue Jan 27 2026
In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Deanne Buck, co-founder of women-led apparel brand Branwyn, to unpack what it really takes to build a sustainable, high-growth direct-to-consumer brand in the fashion industry.
Topics covered in this episode:
Branwyn’s seamless merino wool technology
Sustainability tradeoffs in the fashion industry
Direct-to-consumer vs wholesale apparel models
Building a community-first brand without influencers
Ethical wool sourcing and factory partnerships
Women-led leadership and regenerative business values
More
In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Deanne Buck, co-founder of women-led apparel brand Branwyn, to unpack what it really takes to build a sustainable, high-growth direct-to-consumer brand in the fashion industry. Topics covered in this episode: Branwyn’s seamless merino wool technology Sustainability tradeoffs in the fashion industry Direct-to-consumer vs wholesale apparel models Building a community-first brand without influencers Ethical wool sourcing and factory partnerships Women-led leadership and regenerative business values