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The Business of Cycling

Wyatt Wees
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BusinessPodcastsSportsENunited-states
4.4 / 5
The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.<br /><br />Read the latest 'The Business of Cycling' <a href="https://velomedia.io/busines-of-cycling" target="_blank" rel="noreferrer noopener">Blog</a><br /><br />Sign up for 'The Business of Cycling' <a href="https://velomedia.io/boc-signup" target="_blank" rel="noreferrer noopener">Newsletter</a>
Top 32.1% by pitch volume (Rank #16046 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
N/A
Episodes
77
Founded
N/A
Category
Business
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/the-business-of-cycling
Reply rate: Under 2%

Latest Episodes

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Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry

Mon Jan 26 2026

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Sam Nichols brings a rare perspective to the cycling industry—he's an outsider who became an insider during the most turbulent period in recent memory. After a decade at Amazon and strategic consulting at Bain, Sam took the CEO role at YT Industries in November 2020, just as private equity was flooding into cycling. In this conversation, we cut through the noise around private equity in our industry. Sam explains how PE actually works using straightforward analogies, why the timing of 2020-2021 investments proved so disastrous, and what happens when company valuations collapse below the debt used to acquire them. We also discuss why family-owned businesses like Specialized and Trek have weathered this storm better, and what the current restructuring wave means for the brands caught in it. This isn't about vilifying private equity—it's about understanding the financial mechanics reshaping our industry. Read the latest 'The Business of Cycling' Blog Sign up for 'The Business of Cycling' Newsletter

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Sam Nichols brings a rare perspective to the cycling industry—he's an outsider who became an insider during the most turbulent period in recent memory. After a decade at Amazon and strategic consulting at Bain, Sam took the CEO role at YT Industries in November 2020, just as private equity was flooding into cycling. In this conversation, we cut through the noise around private equity in our industry. Sam explains how PE actually works using straightforward analogies, why the timing of 2020-2021 investments proved so disastrous, and what happens when company valuations collapse below the debt used to acquire them. We also discuss why family-owned businesses like Specialized and Trek have weathered this storm better, and what the current restructuring wave means for the brands caught in it. This isn't about vilifying private equity—it's about understanding the financial mechanics reshaping our industry. Read the latest 'The Business of Cycling' Blog Sign up for 'The Business of Cycling' Newsletter

Key Metrics

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Pitches sent
21
From PodPitch users
Rank
#16046
Top 32.1% by pitch volume (Rank #16046 of 50,000)
Average rating
4.4
Ratings count may be unavailable
Reviews
1
Written reviews (when available)
Publish cadence
N/A
Episode count
77
Data updated
Feb 10, 2026
Social followers
3.3K

Public Snapshot

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BusinessPodcastsSports
Country
United States
Language
English
Language (ISO)
Release cadence
N/A
Latest episode date
Mon Jan 26 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
Private
Hidden on public pages

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
3.3K
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Contact preview
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Sponsor signals
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Sponsor mentionsLikely
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Reviews

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4.4 / 5
RatingsN/A
Written reviews1

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Frequently Asked Questions About The Business of Cycling

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What is The Business of Cycling about?

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.<br /><br />Read the latest 'The Business of Cycling' <a href="https://velomedia.io/busines-of-cycling" target="_blank" rel="noreferrer noopener">Blog</a><br /><br />Sign up for 'The Business of Cycling' <a href="https://velomedia.io/boc-signup" target="_blank" rel="noreferrer noopener">Newsletter</a>

How often does The Business of Cycling publish new episodes?

The Business of Cycling publishes on a variable schedule.

How many listeners does The Business of Cycling get?

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