Marketing Momentum: No Author = No Trust
Wed Feb 04 2026
This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious.
Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI.
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#MarketingPodcast #SEO #EEAT #ContentStrategy #AvalancheCreative
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This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious. Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI. Subscribe to get every new episode. #MarketingPodcast #SEO #EEAT #ContentStrategy #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.