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The Brand Blueprint

Founder and Co Host Dana Ammons, Value Growth Partners LLC
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”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
Top 30.7% by pitch volume (Rank #15356 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
N/A
Episodes
56
Founded
N/A
Category
Entrepreneurship
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/the-brand-blueprint
Reply rate: Under 2%

Latest Episodes

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The Brand Blueprint – SeedSpot Special: From Dakar to U.S. Shelves — Clean Color & Data-Driven Distribution with Founder Victorine Sarr

Fri Jan 23 2026

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Happy New Year 2026! 🎉 We’re back with our SeedSpot Special featuring founders who are scaling impact-driven brands from idea to shelf. Today we sit down with Victorine Sarr, Founder & CEO of Lyvv Cosmetics (operating in the U.S. as Maison Lyvv): a Dakar-born clean color brand built for global consumers. What you’ll learn • Why Product (quality + performance) beats everything long-term • How Amazon becomes a data engine for first U.S. doors • Regulatory nuance: “natural” vs “organic,” INCI, and compliant copy • Packaging & brand naming for U.S. (Maison LYVV), UPCs, retail-ready details • African distribution realities: ECOWAS, currency, tariffs, and world-class partners • The four Ps (Product, Price, Place, Promo)—and why Product is Victorine’s #1 Chapters 00:00 Happy New Year 2026 + SeedSpot Special intro 00:45 Meet Victorine Sarr & LYVV / Maison LYVV 01:35 Corporate springboard: L’Oréal & Apple 02:40 Rapid Fire: breakfasts, spices, favorite U.S. food, 2026 word = “groundbreaking” 04:55 54 countries ≠ one market: ECOWAS, currencies, culture (Africa basics) 06:25 Why lip SKUs first; shades/textures; data-guided picks 08:05 Validating demand; airport spa activation; SA → SN → Côte d’Ivoire 11:15 The messy reality of African distribution (partners, paperwork, currency) 12:20 U.S. entry: Amazon → indie & specialty → national retail 13:20 Compliance & claims: INCI, “natural” vs “organic,” copy and language 14:20 Packaging & barcodes: glass, retail-ready details, UPCs 15:15 U.S. trademark pivot: operating as Maison LYVV 16:30 SeedSpot training: data-driven retail pitches & readiness checklist 18:00 Closing takeaways + how to support Maison LYVV Help us kick off 2026 strong—like, subscribe, and share with a founder who’s scaling this year. Hashtags: #BrandBlueprint #SeedSpot #CleanBeauty #AfricanBeauty #MaisonLYVV #LYVV #CPG #DTC #RetailStrategy #AmazonSeller #INCI #ECOWAS #GoToMarket

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Happy New Year 2026! 🎉 We’re back with our SeedSpot Special featuring founders who are scaling impact-driven brands from idea to shelf. Today we sit down with Victorine Sarr, Founder & CEO of Lyvv Cosmetics (operating in the U.S. as Maison Lyvv): a Dakar-born clean color brand built for global consumers. What you’ll learn • Why Product (quality + performance) beats everything long-term • How Amazon becomes a data engine for first U.S. doors • Regulatory nuance: “natural” vs “organic,” INCI, and compliant copy • Packaging & brand naming for U.S. (Maison LYVV), UPCs, retail-ready details • African distribution realities: ECOWAS, currency, tariffs, and world-class partners • The four Ps (Product, Price, Place, Promo)—and why Product is Victorine’s #1 Chapters 00:00 Happy New Year 2026 + SeedSpot Special intro 00:45 Meet Victorine Sarr & LYVV / Maison LYVV 01:35 Corporate springboard: L’Oréal & Apple 02:40 Rapid Fire: breakfasts, spices, favorite U.S. food, 2026 word = “groundbreaking” 04:55 54 countries ≠ one market: ECOWAS, currencies, culture (Africa basics) 06:25 Why lip SKUs first; shades/textures; data-guided picks 08:05 Validating demand; airport spa activation; SA → SN → Côte d’Ivoire 11:15 The messy reality of African distribution (partners, paperwork, currency) 12:20 U.S. entry: Amazon → indie & specialty → national retail 13:20 Compliance & claims: INCI, “natural” vs “organic,” copy and language 14:20 Packaging & barcodes: glass, retail-ready details, UPCs 15:15 U.S. trademark pivot: operating as Maison LYVV 16:30 SeedSpot training: data-driven retail pitches & readiness checklist 18:00 Closing takeaways + how to support Maison LYVV Help us kick off 2026 strong—like, subscribe, and share with a founder who’s scaling this year. Hashtags: #BrandBlueprint #SeedSpot #CleanBeauty #AfricanBeauty #MaisonLYVV #LYVV #CPG #DTC #RetailStrategy #AmazonSeller #INCI #ECOWAS #GoToMarket

Key Metrics

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Pitches sent
22
From PodPitch users
Rank
#15356
Top 30.7% by pitch volume (Rank #15356 of 50,000)
Average rating
N/A
Ratings count may be unavailable
Reviews
1
Written reviews (when available)
Publish cadence
N/A
Episode count
56
Data updated
Feb 10, 2026
Social followers
37

Public Snapshot

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EntrepreneurshipPodcastsBusiness
Country
United States
Language
EN-US
Language (ISO)
Release cadence
N/A
Latest episode date
Fri Jan 23 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
Private
Hidden on public pages

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
37
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor mentionsLikely
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Written reviews1

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Frequently Asked Questions About The Brand Blueprint

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What is The Brand Blueprint about?

”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.

How often does The Brand Blueprint publish new episodes?

The Brand Blueprint publishes on a variable schedule.

How many listeners does The Brand Blueprint get?

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