The Business Behind Small Business

89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perceived value, and how companies like Apple have successfully implemented these strategies. Key Topics: Pricing communicates value; low prices may imply low value.Restructured pricing changes perception, not just numbers.Align pricing with customer behavior, not tradition.Consistency in pricing builds trust and credibility.Emotional benefits can justify premium pricing.Market value should guide pricing, but not dictate it.Confidence in pricing is crucial for business owners.Tiered pricing can make changes more consumable.Testing pricing in the market provides valuable feedback.Pricing should reflect both costs and perceived value. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness #pricingpsychology #businessstrategy, #value-basedpricing