Byproduct Podcast: Hard Lessons from the Hurt Business With Ed Latimore
Tue Aug 05 2025
In this episode, Ian Prukner sits down with Ed Latimore to discuss Ed's new book, 'Hard Lessons from the Hurt Business,' exploring the valuable lessons learned through boxing and the importance of embracing challenges in life. They delve into how modern comforts can hinder emotional resilience, the necessity of facing difficulties to grow, and the parallels between physical and emotional challenges. Ed shares personal anecdotes and insights on how overcoming fears and hardships can lead to greater confidence and personal development.
About Ed:
Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy.
Find out more about Ed HERE
Takeaways:
Ed's book evolved from a focus on boxing lessons to a therapeutic memoir.Pain is often worse in your imagination than in reality.Embracing challenges helps build resilience and confidence.Doing hard things prepares us for even harder challenges.Modern comforts can lead to a lack of resilience.Avoiding challenges creates unnecessary problems in life.Real growth comes from facing and overcoming difficulties.The breakdown and rebuild process is essential for growth.Emotional resilience is as important as physical toughness.We are designed to face and overcome hard things.
Chapters
01:32 The Evolution of Ed's Book
03:12 Hard Lessons from the Hurt Business
07:06 Embracing Difficulty for Growth
10:10 Antifragility and Emotional Resilience
12:51 The Impact of Technology on Social Skills
17:15 Creating Challenges in a Safe World
19:52 The Breakdown and Rebuild Process
26:09 The Dangers of Avoiding Real Challenges
31:32 Conclusion: Embracing Adversity for Growth
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
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In this episode, Ian Prukner sits down with Ed Latimore to discuss Ed's new book, 'Hard Lessons from the Hurt Business,' exploring the valuable lessons learned through boxing and the importance of embracing challenges in life. They delve into how modern comforts can hinder emotional resilience, the necessity of facing difficulties to grow, and the parallels between physical and emotional challenges. Ed shares personal anecdotes and insights on how overcoming fears and hardships can lead to greater confidence and personal development. About Ed: Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy. Find out more about Ed HERE Takeaways: Ed's book evolved from a focus on boxing lessons to a therapeutic memoir.Pain is often worse in your imagination than in reality.Embracing challenges helps build resilience and confidence.Doing hard things prepares us for even harder challenges.Modern comforts can lead to a lack of resilience.Avoiding challenges creates unnecessary problems in life.Real growth comes from facing and overcoming difficulties.The breakdown and rebuild process is essential for growth.Emotional resilience is as important as physical toughness.We are designed to face and overcome hard things. Chapters 01:32 The Evolution of Ed's Book 03:12 Hard Lessons from the Hurt Business 07:06 Embracing Difficulty for Growth 10:10 Antifragility and Emotional Resilience 12:51 The Impact of Technology on Social Skills 17:15 Creating Challenges in a Safe World 19:52 The Breakdown and Rebuild Process 26:09 The Dangers of Avoiding Real Challenges 31:32 Conclusion: Embracing Adversity for Growth About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"