What to Let Go of in Your Marketing When It Stops Feeling Aligned
Tue Feb 03 2026
Marketing isn’t supposed to feel like a constant source of guilt, pressure, or exhaustion — but for many founder-moms, it quietly becomes exactly that.
In this conversation, Ruthie Sterrett explores why marketing starts to feel heavy as your business grows and how to decide what’s actually worth carrying forward — and what you’re allowed to let go of.
This episode isn’t about trends, algorithms, or what’s “working right now.” It’s about capacity-aware decision-making. You’ll hear honest examples from Ruthie’s own business, including why some strategies stay even when they don’t convert on paper — and why others get paused even when the metrics look good.
You’ll learn how to evaluate your marketing through both data and energy, how to recognize when a strategy no longer fits your season of life, and why conversations — not dashboards — are often the missing piece.
If you’re a founder and a mom who feels stretched thin, resentful of marketing, or unsure what actually deserves your time right now, this episode will help you breathe a little easier — and make clearer, kinder decisions about how you show up.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner
More
Marketing isn’t supposed to feel like a constant source of guilt, pressure, or exhaustion — but for many founder-moms, it quietly becomes exactly that. In this conversation, Ruthie Sterrett explores why marketing starts to feel heavy as your business grows and how to decide what’s actually worth carrying forward — and what you’re allowed to let go of. This episode isn’t about trends, algorithms, or what’s “working right now.” It’s about capacity-aware decision-making. You’ll hear honest examples from Ruthie’s own business, including why some strategies stay even when they don’t convert on paper — and why others get paused even when the metrics look good. You’ll learn how to evaluate your marketing through both data and energy, how to recognize when a strategy no longer fits your season of life, and why conversations — not dashboards — are often the missing piece. If you’re a founder and a mom who feels stretched thin, resentful of marketing, or unsure what actually deserves your time right now, this episode will help you breathe a little easier — and make clearer, kinder decisions about how you show up. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner