S3E24 - Mark Goldfinger – Reinventing office space with Mindspace
Wed Sep 03 2025
In this episode of the Dealmakers Podcast, host Asaf Raz sits down with Mark Goldfinger, General Manager and Head of North America at Mindspace, to talk about the evolution of coworking and the future of office real estate. Mark shares his journey from joining WeWork as one of its first 300 employees to leading international expansion across Europe and Asia, before eventually returning to the U.S. to spearhead Mindspace’s growth. He explains how the pandemic accelerated the demand for agile, boutique office solutions and why member experience is now the defining factor for success. The conversation dives into expansion strategy, lessons from WeWork, and how Mindspace is reshaping what office life can look like in New York, Miami, DC, Philadelphia, and beyond.
Chapters:
00:01 – Introduction to Mark Goldfinger and Mindspace
01:06 – Overseeing six U.S. locations and expansion plans
02:47 – From Tel Aviv roots to a global coworking competitor
03:14 – How Mark got his start in shared office real estate
05:09 – Meeting Adam Neumann and joining WeWork early
06:44 – Driving WeWork’s global expansion in Europe and Asia
09:38 – Transition to Unibrands and a return to real estate
10:37 – Why coworking demand accelerated after COVID
12:59 – Mindspace’s positioning: boutique, agile office solutions
13:46 – Lessons learned from WeWork’s story
14:40 – Member growth journeys and long-term retention
16:17 – The evolution of coworking beyond beer taps and parties
18:29 – How Mindspace selects new markets and locations
22:00 – Smart, disciplined growth vs. hyper-growth strategies
23:31 – Why member experience is the ultimate differentiator
25:26 – Shameless Plug: Offices, day passes, and meeting spaces across the U.S.
Get in touch with Mark:
LinkedIn: Mark Goldfinger
Websites: https://www.mindspace.me/
This podcast is brought to you by Agora, a comprehensive real estate investment management platform offering a wide range of services to enable real growth and provide the best real estate investment experience.
Learn more about Agora
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In this episode of the Dealmakers Podcast, host Asaf Raz sits down with Mark Goldfinger, General Manager and Head of North America at Mindspace, to talk about the evolution of coworking and the future of office real estate. Mark shares his journey from joining WeWork as one of its first 300 employees to leading international expansion across Europe and Asia, before eventually returning to the U.S. to spearhead Mindspace’s growth. He explains how the pandemic accelerated the demand for agile, boutique office solutions and why member experience is now the defining factor for success. The conversation dives into expansion strategy, lessons from WeWork, and how Mindspace is reshaping what office life can look like in New York, Miami, DC, Philadelphia, and beyond. Chapters: 00:01 – Introduction to Mark Goldfinger and Mindspace 01:06 – Overseeing six U.S. locations and expansion plans 02:47 – From Tel Aviv roots to a global coworking competitor 03:14 – How Mark got his start in shared office real estate 05:09 – Meeting Adam Neumann and joining WeWork early 06:44 – Driving WeWork’s global expansion in Europe and Asia 09:38 – Transition to Unibrands and a return to real estate 10:37 – Why coworking demand accelerated after COVID 12:59 – Mindspace’s positioning: boutique, agile office solutions 13:46 – Lessons learned from WeWork’s story 14:40 – Member growth journeys and long-term retention 16:17 – The evolution of coworking beyond beer taps and parties 18:29 – How Mindspace selects new markets and locations 22:00 – Smart, disciplined growth vs. hyper-growth strategies 23:31 – Why member experience is the ultimate differentiator 25:26 – Shameless Plug: Offices, day passes, and meeting spaces across the U.S. Get in touch with Mark: LinkedIn: Mark Goldfinger Websites: https://www.mindspace.me/ This podcast is brought to you by Agora, a comprehensive real estate investment management platform offering a wide range of services to enable real growth and provide the best real estate investment experience. Learn more about Agora