What Healthcare Can Learn From the Wearables Revolution | With Marco Benitez, CEO at ROOK
Wed Feb 04 2026
Wearables are no longer just fitness gadgets. They're becoming clinical-grade health tools, and healthcare has a lot to learn from that journey.
In this episode, we sit down with Marco Benitez, CEO and Founder of ROOK, to explore how wearable technology is transforming preventive care through real-world insights and patient engagement.
Watch the video version here.
We discuss:
The evolution of wearables from fitness trackers to FDA-approved, clinical-grade tools Why accuracy, validation, and data quality are essential for healthcare adoption How continuous, 24/7 behavioral data reveals patterns linked to health and disease The role of data standardization in building trustworthy AI in healthcare What healthcare can learn from consumer engagement in fitness and longevity platforms How connecting fitness, health, and insurance can unlock real innovation in preventive care This conversation is essential for healthcare executives, digital health leaders, payers, clinicians, and anyone thinking about the future of AI-driven, patient-centered care.
Connect with Marco on Linkedin at https://www.linkedin.com/in/marcobzg
Find Marco's work at https://www.tryrook.io
Subscribe and stay at the forefront of the digital healthcare revolution. Find out why we're the fastest growing digital health channel on YouTube!
The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more at taylor.com/digital-healthcare
About Us: Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more.
For more information, please visit imedhealth.com
The Digital Healthcare Experience Podcast:
Powered by Taylor Healthcare
Produced by Naomi Schwimmer
Hosted by Chris Civitarese
Edited by Eli Banks
Music by Nicholas Bach
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Wearables are no longer just fitness gadgets. They're becoming clinical-grade health tools, and healthcare has a lot to learn from that journey. In this episode, we sit down with Marco Benitez, CEO and Founder of ROOK, to explore how wearable technology is transforming preventive care through real-world insights and patient engagement. Watch the video version here. We discuss: The evolution of wearables from fitness trackers to FDA-approved, clinical-grade tools Why accuracy, validation, and data quality are essential for healthcare adoption How continuous, 24/7 behavioral data reveals patterns linked to health and disease The role of data standardization in building trustworthy AI in healthcare What healthcare can learn from consumer engagement in fitness and longevity platforms How connecting fitness, health, and insurance can unlock real innovation in preventive care This conversation is essential for healthcare executives, digital health leaders, payers, clinicians, and anyone thinking about the future of AI-driven, patient-centered care. Connect with Marco on Linkedin at https://www.linkedin.com/in/marcobzg Find Marco's work at https://www.tryrook.io Subscribe and stay at the forefront of the digital healthcare revolution. Find out why we're the fastest growing digital health channel on YouTube! The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more at taylor.com/digital-healthcare About Us: Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more. For more information, please visit imedhealth.com The Digital Healthcare Experience Podcast: Powered by Taylor Healthcare Produced by Naomi Schwimmer Hosted by Chris Civitarese Edited by Eli Banks Music by Nicholas Bach