The Driven Female Entrepreneur podcast

🎙️Great Marketing isn't About Being Louder, but Resonating Deeper : Behind the Book Part 2/3 with guest host, Helen von Dadelszen, | The Art of Value Whispering Podcast (episode 298) There's a moment many business owners reach where they question if marketing is supposed to feel this hard. They're visible. They're doing what they've been told. They're putting themselves out there. And yet, their results don't match the effort. Today, guest host Helen von Dadelszen is back and we are diving into part Two of my new book: 'Value Whispering: The Smarter Way to Market Your Small Business', to explore what 'smarter marketing' actually is and how you can achieve it in your business to create marketing and sales that feel natural rather than forced. We talk about client journeys, value weaving, quieter visibility, and why trying to do "all the things" is rarely the answer. If marketing has ever felt overwhelming, awkward or ineffective, this conversation will help you see it differently. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why your challenges and missteps often shape the value your clients need most ⭐ How your past struggles become the foundation of your most resonant message ⭐ Why what you've overcome is often the clearest expression of your true value ⭐ How your hardest lessons naturally position you to help the right people ⭐ Why your lived experience, not perfection, is what creates trust and connection *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************   📍 TIMESTAMPS 00:00 – 03:00 Welcome back and episode context From clarity to connection in marketing Why marketing often feels pushy, fake, or overwhelming 03:00 – 10:00 Why "doing all the things" doesn't work The missing link between effort and results Understanding the full client journey 10:00 – 18:00 The client journey explained through a simple medical analogy Awareness, consideration, and decision stages Why selling too early falls flat 18:00 – 24:00 Marketing as trust-building, not persuasion Know, like, trust, and believe Why belief matters as much as trust 24:00 – 30:00 Value weaving explained Putting your Value Sweet Spot at the heart of everything Why marketing should not feel like a bolt-on 30:00 – 35:00 Consistency, congruence, and credibility Why being "one person everywhere" matters How resonance attracts and repels by design 35:00 – 40:00 Marketing that people actually want to receive Why being nurtured through decisions matters Marketing as a collaborative experience 40:00 – 45:00 Introverts, visibility, and resonance in a loud world Why consistency of message beats frequency How quieter voices build deep impact over time 45:00 – 49:00 Experimentation, playfulness, and permission to do it differently Designing marketing that fits your energy and personality Avoiding overthinking and perfectionism 49:00 – 52:00 Key takeaways from Part Two Marketing is easier than you think with the right foundation What's coming next in Part Three ****************************************************** Get the book: Value Whispering Purchase my brand new book: Value Whispering: The Smarter Way to Market Your Small Business Amazon UK Amazon US (.com)‍ Europe/Switzerland (.de) ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of the best-selling books: A Shy Girl's Guide to Networking and Value Whispering, and is the founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success