Why Reddit Deserves a Spot in Your Media Mix | Colin Belyea
Tue Nov 11 2025
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!
In this episode of The Efficient Spend Podcast, Colin Belyea, growth marketer and Reddit strategist, explores how Reddit is becoming a high-leverage growth channel. Colin breaks down the shift toward zero-click search, why Reddit content ranks so well in AI and Google, and how to balance paid and organic efforts for long-term brand trust. He also shares tactical advice for measuring impact, building reputation, and avoiding common Reddit pitfalls.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven $250M + in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Colin Belyea is a growth marketer and Reddit strategist with over 20 years of experience, leading performance for 15+ VC-backed startups through his work at No Growth, Karmic, and Telescope Digital. He helps brands turn Reddit into a scalable acquisition and trust-building channel by blending paid media expertise with deep community-driven strategy.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH COLIN: https://www.linkedin.com/in/colinjamesbelyea/
EPISODE LINKS:
https://www.nogrowth.ca/our-workhttps://ads.reddit.com/https://blog.google/products/search/generative-ai-google-search-may-2024/https://news.ycombinator.com/https://platform.openai.com/docs/gptbot
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SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, Colin Belyea, growth marketer and Reddit strategist, explores how Reddit is becoming a high-leverage growth channel. Colin breaks down the shift toward zero-click search, why Reddit content ranks so well in AI and Google, and how to balance paid and organic efforts for long-term brand trust. He also shares tactical advice for measuring impact, building reputation, and avoiding common Reddit pitfalls. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven $250M + in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Colin Belyea is a growth marketer and Reddit strategist with over 20 years of experience, leading performance for 15+ VC-backed startups through his work at No Growth, Karmic, and Telescope Digital. He helps brands turn Reddit into a scalable acquisition and trust-building channel by blending paid media expertise with deep community-driven strategy. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH COLIN: https://www.linkedin.com/in/colinjamesbelyea/ EPISODE LINKS: https://www.nogrowth.ca/our-workhttps://ads.reddit.com/https://blog.google/products/search/generative-ai-google-search-may-2024/https://news.ycombinator.com/https://platform.openai.com/docs/gptbot