Army Officer to Founder: How She Turns Views Into Revenue | ft. Julianna Claire Christensen
Tue Feb 03 2026
How can creators turn social media content into customers for their own product brand instead of relying on short term sponsorships? For that and more, follow us here and subscribe to our YouTube channel!
In this episode of Built Online, we sat down with Julianna Christensen, West Point graduate, former Army officer, and the creator behind @julianna_claire, where she has built 2.9 million followers on Instagram and 2.9 million on TikTok, to unpack how she turned soothing home and cleaning content into ROAME Clean, a replenishable self care brand. Julianna shares how she started a blog from Afghanistan, grew a multi platform audience, used affiliate data to spot what her community actually buys, then spent years obsessing over formulas, packaging, and FDA approval so products like her soap sheets, wipes, and hand sanitizer create small moments of self care and a real, returning customer base instead of just views.
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JULIANNA CHRISTENSEN:
- Instagram: https://www.instagram.com/julianna_claire
- TikTok: https://www.tiktok.com/@julianna_claire
- YouTube:https://www.youtube.com/@julianna_claire_finds
- LinkedIn: https://www.linkedin.com/in/julianna-christensen/
- Company Instagram: https://www.instagram.com/roame.clean
- Company TikTok: https://www.tiktok.com/@roame.clean
- Company Website (ROAME Clean): https://www.roameclean.com
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How can creators turn social media content into customers for their own product brand instead of relying on short term sponsorships? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Julianna Christensen, West Point graduate, former Army officer, and the creator behind @julianna_claire, where she has built 2.9 million followers on Instagram and 2.9 million on TikTok, to unpack how she turned soothing home and cleaning content into ROAME Clean, a replenishable self care brand. Julianna shares how she started a blog from Afghanistan, grew a multi platform audience, used affiliate data to spot what her community actually buys, then spent years obsessing over formulas, packaging, and FDA approval so products like her soap sheets, wipes, and hand sanitizer create small moments of self care and a real, returning customer base instead of just views. ------------ JULIANNA CHRISTENSEN: - Instagram: https://www.instagram.com/julianna_claire - TikTok: https://www.tiktok.com/@julianna_claire - YouTube:https://www.youtube.com/@julianna_claire_finds - LinkedIn: https://www.linkedin.com/in/julianna-christensen/ - Company Instagram: https://www.instagram.com/roame.clean - Company TikTok: https://www.tiktok.com/@roame.clean - Company Website (ROAME Clean): https://www.roameclean.com ------------ 🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie 💥 100+ Episodes Featuring Top Creators & Online Business Experts ✅ 40,000+ Monthly Downloads ▶️ YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx 🎧 Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024 ------------ 🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business 🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online 👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtube We help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence. 🧠 Discover What’s Working Right Now in Your Niche 📈 Uncover Proven, High-Converting Product Ideas 🛠️ Save Time With Real Data & Insights 📬 Nurture Your Audience With Built-In Email Tools ⚡ No Guesswork. No Overwhelm. Just Growth. 👥 Trusted by Over 1,000,000 Creators and Entrepreneurs. 🌐 Connect With Us: - Instagram: https://www.instagram.com/everbee.io/ - TikTok: https://www.tiktok.com/@everbee.io - Start for Free: https://everbee.io/?via=youtube - Member's Only Facebook Group: https://www.facebook.com/groups/everbeemembers/