The Gametime Guru

Scott Birnbaum (CEO & Founder of Booster) joins Shane Larson on The Gametime Guru Podcast to break down how Booster is changing sports fundraising for high school teams, booster clubs, and youth programs. The cost of athletics keeps rising,  travel, equipment, team meals, uniforms, tournament fees — and many schools don't have the budget to cover it. Scott explains why traditional fundraisers (popcorn, candy, shoot-a-thons) often fall short, and how Booster takes a different approach: fundraising through content and community, with a subscription model designed to create recurring revenue for teams. In this conversation, we talk about: Why fundraising has become essential for high school sports programs The biggest hidden costs coaches are trying to cover (especially travel + meals) How Booster works as a fundraising platform built around team content Why community-based support beats one-time product fundraisers How parents, athletes, and student creators can help tell the team's story Booster's roots in NIL and where the platform is headed next If you're a coach, athletic director, parent, booster club leader, or sports business fan, this episode will give you a fresh look at how fundraising can actually feel exciting — and more sustainable. Learn more about Booster: https://booster.club/   Follow/Subscribe to The Gametime Guru Podcast for weekly interviews covering sports, leadership, and the business behind the game.