PodcastsRank #6639
Artwork for The Irresistible Factor

The Irresistible Factor

MarketingPodcastsBusinessEntrepreneurshipENunited-states
5 / 5
The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.
Top 13.3% by pitch volume (Rank #6639 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
N/A
Episodes
185
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/the-irresistible-factor
Reply rate: Under 2%

Latest Episodes

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The Future of At-Home Diagnostics with Nanowear CEO & Co-Founder Venk Varadan

Wed Jan 07 2026

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Most wearables track one thing at a time: steps, sleep, heart rate. Nanowear is building something entirely new: a single piece of fabric that acts like a full physical exam whenever you wear it. CEO and co-founder Venk Varadan started the company nearly ten years ago with his father, Dr. Vijay Varadan, after discovering a breakthrough textile that can read the body without adhesives or multiple devices. One fabric-based sensor captures heart, lungs, blood pressure, respiration, and metabolic signals all at once; nothing on the market can do that today. Rather than rushing a consumer launch, Venk spent years doing the hard part: FDA clearances, clinical validation, and building the infrastructure so Nanowear’s technology could plug into virtual care platforms, employer health plans, and connected devices people already use. The long-term vision? Over-the-counter diagnostic kits anyone can use at home, real, clinical-grade data you can take straight to your doctor. The path has been long: years of R&D, tough fundraising cycles, and a market that wasn’t ready for a category this big. But Venk never lost sight of the mission. “If we don’t build this, it’s not going to happen.” Next up: a 2026 rollout, employer-led prevention programs, and eventually global access, especially for people far from consistent medical care. A decade in, Nanowear remains a rare founder story: slow, disciplined, and quietly building the future of diagnostics.

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Most wearables track one thing at a time: steps, sleep, heart rate. Nanowear is building something entirely new: a single piece of fabric that acts like a full physical exam whenever you wear it. CEO and co-founder Venk Varadan started the company nearly ten years ago with his father, Dr. Vijay Varadan, after discovering a breakthrough textile that can read the body without adhesives or multiple devices. One fabric-based sensor captures heart, lungs, blood pressure, respiration, and metabolic signals all at once; nothing on the market can do that today. Rather than rushing a consumer launch, Venk spent years doing the hard part: FDA clearances, clinical validation, and building the infrastructure so Nanowear’s technology could plug into virtual care platforms, employer health plans, and connected devices people already use. The long-term vision? Over-the-counter diagnostic kits anyone can use at home, real, clinical-grade data you can take straight to your doctor. The path has been long: years of R&D, tough fundraising cycles, and a market that wasn’t ready for a category this big. But Venk never lost sight of the mission. “If we don’t build this, it’s not going to happen.” Next up: a 2026 rollout, employer-led prevention programs, and eventually global access, especially for people far from consistent medical care. A decade in, Nanowear remains a rare founder story: slow, disciplined, and quietly building the future of diagnostics.

Key Metrics

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Pitches sent
40
From PodPitch users
Rank
#6639
Top 13.3% by pitch volume (Rank #6639 of 50,000)
Average rating
5.0
Ratings count may be unavailable
Reviews
4
Written reviews (when available)
Publish cadence
N/A
Episode count
185
Data updated
Feb 10, 2026
Social followers
349

Public Snapshot

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Country
United States
Language
English
Language (ISO)
Release cadence
N/A
Latest episode date
Wed Jan 07 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
Private
Hidden on public pages

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
349
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
Yes

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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Written reviews4

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Frequently Asked Questions About The Irresistible Factor

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What is The Irresistible Factor about?

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

How often does The Irresistible Factor publish new episodes?

The Irresistible Factor publishes on a variable schedule.

How many listeners does The Irresistible Factor get?

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