The K9PT Academy Podcast: Business lessons for canine rehab therapists

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  As we have been discussing topics related to planning for 2026, today’s episode focuses on what happens when things don’t go according to plan. Because no matter how solid your strategy is, business will throw curveballs—team changes, market shifts, unexpected setbacks—and those moments can feel deflating if you’re not mentally prepared for them. In this episode, I share a personal story from 2023 when our expansion plans fell apart due to staff turnover, and the mindset shifts that helped me stay grounded, adaptable, and moving forward. We’ll talk about how to keep progressing even when momentum drops, why discipline beats motivation, and how to avoid getting distracted by shiny objects when things feel hard. Listen to the full episode as we discuss:    🔁 Progress Isn’t Linear Business growth comes with ups and downs. A plan changing doesn’t mean you’ve failed—it means you’re adapting and still moving forward. 🧠 Choose Purpose Over Emotion Living from purpose (not just excitement) gives you stability when motivation fades and challenges show up. 🏋️ Discipline Beats Motivation Rely on consistent action over feelings. Motivation comes and goes—discipline is what carries you through tough seasons. 🎯 Protect Your ONE THING Avoid shiny object syndrome. Staying focused on your core business compounds results faster than chasing distractions. 🛠 Build Skills That Pay You More Learning marketing and sales to raise your fees by $50–$100/session often beats spreading yourself thin across side ventures. 🗓️ Let Your Calendar Reflect Your Priorities Progress comes from intentional planning time, not just staying busy. Your schedule should mirror what actually matters. ⏳ Consistency Compounds Real success is built through boring, consistent execution—week after week, quarter after quarter.   The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link! Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/  Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/  Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/  Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator  Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy  Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine  ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com  3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks