The Lion's Edge

You're wasting your time grinding for clients who treat every dollar like their last. In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the mechanics of why selling a $10K offer takes the same effort as closing $100K... so why the hell are you choosing the harder path? Jason Croft jumps in with the tactical side - showing you how to actually DEMONSTRATE your value to higher-end clients without getting caught in imposter syndrome b******t. Here's what you'll learn: • Why mechanically, all clients require the same work (but some pay 10X more) • How to find your "sweet spot" market where you deliver maximum value without needing a fortune 500 team • The 20% price increase hack that actually makes delivery EASIER • Why self-made rich people are more likely to give you a shot than you think • How to escape the "I need cheaper clients" trap that's killing your business Joe gets raw about his own mistakes staying in lower markets too long... And shares the specific moment he realized he was doing favors just by taking certain calls. This is Joe's blueprint for building a profitable gusher by refusing to compete on price. Fair warning: If you're attached to "helping everyone" and keeping prices low... this episode's gonna piss you off. But if you're ready to stop trading hours for dollars and start playing a bigger game? Hit play. Find all the show notes and links here: https://www.thelionsedge.show/20