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The Marketing Mix: B2B Marketing for Founders and Small Businesses

Steve Cummins - Solent Strategies
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MarketingPodcastsBusinessEN-USunited-statesDaily or near-daily
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<p><b>As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?</b></p><p><br></p><p><b>The Marketing Mix is your guide to branding, content, demand generation, and sales enablement for small B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. <br><br>Whether you’re interested in reaching a wider audience, picking the right social channel, or building a marketing team, The Marketing Mix is in your corner.</b></p><p><br></p><p><b>Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Founder and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to take marketing seriously.</b></p><
Top 82.9% by pitch volume (Rank #41452 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
29
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: N/A
Canonical: https://podpitch.com/podcasts/the-marketing-mix-b2b-marketing-for-founders-and-small-businesses
Cadence: Dormant
Reply rate: Under 2%

Latest Episodes

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The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO

Wed Oct 16 2024

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On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO.  He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category. Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.  Our conversation also covers the evolution of Sendoso's marketing team, from initial hires to scaling up. And, naturally, the effectiveness of gifting as a marketing tactic. Note: This episode is not sponsored by Sendoso. Kris was invited on the show as a guest. Resources: Connect with Kris on LinkedIn Read the HockeyStack report on Revenue Impact of Gifting

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On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO.  He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category. Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.  Our conversation also covers the evolution of Sendoso's marketing team, from initial hires to scaling up. And, naturally, the effectiveness of gifting as a marketing tactic. Note: This episode is not sponsored by Sendoso. Kris was invited on the show as a guest. Resources: Connect with Kris on LinkedIn Read the HockeyStack report on Revenue Impact of Gifting

Key Metrics

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Pitches sent
7
From PodPitch users
Rank
#41452
Top 82.9% by pitch volume (Rank #41452 of 50,000)
Average rating
N/A
Ratings count may be unavailable
Reviews
N/A
Written reviews (when available)
Publish cadence
Daily or near-daily
Dormant
Episode count
29
Data updated
Feb 10, 2026
Social followers
N/A

Public Snapshot

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MarketingPodcastsBusiness
Country
United States
Language
EN-US
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Wed Oct 16 2024

Audience & Outreach (Public)

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Audience range
Private
Hidden on public pages
Reply rate band
Under 2%
Public band
Response time band
1–2 days
Public band
Replies received
21–50
Public band

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Presence & Signals

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Social followers
N/A
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Frequently Asked Questions About The Marketing Mix: B2B Marketing for Founders and Small Businesses

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What is The Marketing Mix: B2B Marketing for Founders and Small Businesses about?

<p><b>As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?</b></p><p><br></p><p><b>The Marketing Mix is your guide to branding, content, demand generation, and sales enablement for small B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. <br><br>Whether you’re interested in reaching a wider audience, picking the right social channel, or building a marketing team, The Marketing Mix is in your corner.</b></p><p><br></p><p><b>Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Founder and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to take marketing seriously.</b></p><

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Daily or near-daily

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