118: Linkedin is the IG of 2015 with Nemanja Milic
Fri Jan 30 2026
MUP - Nemanja Milic Show notes
What if your most successful product was born from the manual tasks you hated doing yourself?
Nemanja Milic, known as "Nemo," is a seasoned Ad-Tech founder and product owner currently specializing in AI-driven B2B lead generation. As an "AI tool building wizard," he helps companies scale their growth through "vibe coding" lead magnets and advanced automation. His work focuses on transforming traditional, cold outreach into predictable, warm pipelines by leveraging sophisticated technology.
Nemo’s career began a decade ago as a copywriter at Leo Burnett, but a pivotal shift occurred in 2017 when he moved into building live-stream platforms. The real turning point came from the frustration of drowning in manual tasks, such as hand-typing emails and hitting LinkedIn outreach limits. This struggle led him to pivot from manual execution to developing automation tools that allow founders to reclaim their time and focus on high-level growth.
Today, Nemo advocates for a "strategy-first" methodology that distinguishes intelligent AI systems from basic marketing technology. By integrating AI natively into the user experience, his framework ensures that outreach feels like a value-added interaction rather than an intrusive sales pitch. In this episode, he shares how modern founders can transition from "founder-led" manual sales to automated systems that maintain a human touch while delivering consistent results.
Key Takeaways:
Solve internal friction first. The strongest products come from fixing a problem the founder personally experiences.
Prioritize seamless native integration. Marketing works when it feels like part of the product, not an interruption.
Target early adopter experimenters. Early traction comes from decision-makers who like to test what’s new.
Automate for strategic focus. Automation protects your attention for customer insight and strategy.
Adapt successful global concepts. Innovation often means refining what already works for a new market.
Embrace the trial phase. Failed attempts are how market clarity is earned.
Balance quantity with personalization. Scale works when efficiency is paired with deliberate focus.
Listen to the full conversation here: (if Marketing Umbrella)
YouTube: https://www.youtube.com/@umbrellamicroenterprises
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk
Connect with Nemanja Milic:
LinkedIn: https://www.linkedin.com/in/nemanjamilic/
Leaded Website: https://leadedpro.com/
Closing thought: You know, you gotta test, you gotta try it out... because you can't do everything manually as a founder. You really need to focus on your strategy and the little details that actually make something work.
To learn more about our sponsor, connect with CEO Itamar Shafir at umbrellaus.com
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MUP - Nemanja Milic Show notes What if your most successful product was born from the manual tasks you hated doing yourself? Nemanja Milic, known as "Nemo," is a seasoned Ad-Tech founder and product owner currently specializing in AI-driven B2B lead generation. As an "AI tool building wizard," he helps companies scale their growth through "vibe coding" lead magnets and advanced automation. His work focuses on transforming traditional, cold outreach into predictable, warm pipelines by leveraging sophisticated technology. Nemo’s career began a decade ago as a copywriter at Leo Burnett, but a pivotal shift occurred in 2017 when he moved into building live-stream platforms. The real turning point came from the frustration of drowning in manual tasks, such as hand-typing emails and hitting LinkedIn outreach limits. This struggle led him to pivot from manual execution to developing automation tools that allow founders to reclaim their time and focus on high-level growth. Today, Nemo advocates for a "strategy-first" methodology that distinguishes intelligent AI systems from basic marketing technology. By integrating AI natively into the user experience, his framework ensures that outreach feels like a value-added interaction rather than an intrusive sales pitch. In this episode, he shares how modern founders can transition from "founder-led" manual sales to automated systems that maintain a human touch while delivering consistent results. Key Takeaways: Solve internal friction first. The strongest products come from fixing a problem the founder personally experiences. Prioritize seamless native integration. Marketing works when it feels like part of the product, not an interruption. Target early adopter experimenters. Early traction comes from decision-makers who like to test what’s new. Automate for strategic focus. Automation protects your attention for customer insight and strategy. Adapt successful global concepts. Innovation often means refining what already works for a new market. Embrace the trial phase. Failed attempts are how market clarity is earned. Balance quantity with personalization. Scale works when efficiency is paired with deliberate focus. Listen to the full conversation here: (if Marketing Umbrella) YouTube: https://www.youtube.com/@umbrellamicroenterprises Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk Connect with Nemanja Milic: LinkedIn: https://www.linkedin.com/in/nemanjamilic/ Leaded Website: https://leadedpro.com/ Closing thought: You know, you gotta test, you gotta try it out... because you can't do everything manually as a founder. You really need to focus on your strategy and the little details that actually make something work. To learn more about our sponsor, connect with CEO Itamar Shafir at umbrellaus.com