Episode 264: 3 Things You Should Consider Before You Hire A Creative
Tue Sep 30 2025
Description:In this episode of the MediaBooks Podcast, host Kristen Corey breaks down the three key things you should consider before hiring a creative, whether that’s a website designer, marketing professional, or branding expert. As accountants and bookkeepers, it’s easy to feel overwhelmed by flashy pitches or high-priced offers. Kristen shares how to make smart, confident decisions so your investment in marketing for accounting firms delivers real value.---Key Takeaways1 - Know your goals before hiring a creative so you don’t waste time or money.
2 - Evaluate their process to make sure it’s transparent and aligned with your needs.
3 - Focus on value, not hype — the right creative will help you grow without the gimmicks.---Timestamps
0:00 – The Client Story & Creative Block
0:27 – Welcome & Episode Intro
1:30 – Why This Topic Matters
3:00 – The Problem in the Creative Industry
5:00 – Consideration #1: Define Your Goals
7:00 – Consideration #2: Evaluate Their Process
10:00 – Consideration #3: Focus on Value
13:30 – Closing Thoughts---Relevant Links* MediaBooks Website: https://www.mediabooksagency.com* LinkedIn: https://www.linkedin.com/in/kristen-corey/* Instagram: https://www.instagram.com/mediabooksagency* Facebook: https://www.facebook.com/kristen.corey.MB/* YouTube: https://www.youtube.com/@mediabooksagency
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Description:In this episode of the MediaBooks Podcast, host Kristen Corey breaks down the three key things you should consider before hiring a creative, whether that’s a website designer, marketing professional, or branding expert. As accountants and bookkeepers, it’s easy to feel overwhelmed by flashy pitches or high-priced offers. Kristen shares how to make smart, confident decisions so your investment in marketing for accounting firms delivers real value.---Key Takeaways1 - Know your goals before hiring a creative so you don’t waste time or money. 2 - Evaluate their process to make sure it’s transparent and aligned with your needs. 3 - Focus on value, not hype — the right creative will help you grow without the gimmicks.---Timestamps 0:00 – The Client Story & Creative Block 0:27 – Welcome & Episode Intro 1:30 – Why This Topic Matters 3:00 – The Problem in the Creative Industry 5:00 – Consideration #1: Define Your Goals 7:00 – Consideration #2: Evaluate Their Process 10:00 – Consideration #3: Focus on Value 13:30 – Closing Thoughts---Relevant Links* MediaBooks Website: https://www.mediabooksagency.com* LinkedIn: https://www.linkedin.com/in/kristen-corey/* Instagram: https://www.instagram.com/mediabooksagency* Facebook: https://www.facebook.com/kristen.corey.MB/* YouTube: https://www.youtube.com/@mediabooksagency