Jim Mueller | Marketing for Lawyers and Business Owners
Mon Feb 02 2026
Episode Summary
Melinda Eitzen sits down with Jim Mueller of the Mueller Family Law Group to discuss the realities of marketing for lawyers and business owners. Drawing from decades of experience as family law firm owners, they explore why effective marketing starts long before paid advertising, beginning with professionalism, competence, and how clients experience working with you.
Melinda and Jim discuss the importance of availability, reputation, and word-of-mouth referrals. They also cover common marketing missteps, why consistency matters, and how every interaction with clients, opposing counsel, and colleagues contributes to long-term business development. This episode offers practical guidance for building a sustainable, authentic practice rooted in trust and relationships.
About the Guest
Jim Mueller is the founder of the Mueller Family Law Group and an experienced family law attorney with decades of insight into law firm growth and marketing.
Key Takeaways About Marketing for Lawyers and Business Owners
● Marketing Starts With You: How you present yourself, practice law, and treat people is the foundation of effective marketing.
● Competence Builds Reputation: Doing good work consistently is one of the strongest marketing tools a lawyer has.
● Availability Matters: Being responsive and accessible builds trust and drives referrals.
● Word-of-Mouth Is Powerful: Clients and even opposing counsel can become your best source of future business.
● Branding Is Ongoing: Marketing isn’t a one-time effort, it’s a continuous reflection of your professionalism and values.
● Your Elevator Pitch Counts: Being able to clearly explain who you are and what you do helps others refer business to you.
● Online Presence Matters: Websites and social media should reinforce credibility, not undermine it.
● Be Intentional With Marketing Spend: Lawyers should be thoughtful about where they invest time and money instead of chasing every new marketing trend.
Notable Quotes About Marketing for Lawyers
“Marketing starts with how you practice law and how you treat people.”
“Your reputation is built one interaction at a time.”
“Clients don’t just hire lawyers—they refer experiences.”
“Word-of-mouth is still one of the most effective forms of marketing.”
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Episode Summary Melinda Eitzen sits down with Jim Mueller of the Mueller Family Law Group to discuss the realities of marketing for lawyers and business owners. Drawing from decades of experience as family law firm owners, they explore why effective marketing starts long before paid advertising, beginning with professionalism, competence, and how clients experience working with you. Melinda and Jim discuss the importance of availability, reputation, and word-of-mouth referrals. They also cover common marketing missteps, why consistency matters, and how every interaction with clients, opposing counsel, and colleagues contributes to long-term business development. This episode offers practical guidance for building a sustainable, authentic practice rooted in trust and relationships. About the Guest Jim Mueller is the founder of the Mueller Family Law Group and an experienced family law attorney with decades of insight into law firm growth and marketing. Key Takeaways About Marketing for Lawyers and Business Owners ● Marketing Starts With You: How you present yourself, practice law, and treat people is the foundation of effective marketing. ● Competence Builds Reputation: Doing good work consistently is one of the strongest marketing tools a lawyer has. ● Availability Matters: Being responsive and accessible builds trust and drives referrals. ● Word-of-Mouth Is Powerful: Clients and even opposing counsel can become your best source of future business. ● Branding Is Ongoing: Marketing isn’t a one-time effort, it’s a continuous reflection of your professionalism and values. ● Your Elevator Pitch Counts: Being able to clearly explain who you are and what you do helps others refer business to you. ● Online Presence Matters: Websites and social media should reinforce credibility, not undermine it. ● Be Intentional With Marketing Spend: Lawyers should be thoughtful about where they invest time and money instead of chasing every new marketing trend. Notable Quotes About Marketing for Lawyers “Marketing starts with how you practice law and how you treat people.” “Your reputation is built one interaction at a time.” “Clients don’t just hire lawyers—they refer experiences.” “Word-of-mouth is still one of the most effective forms of marketing.”