Why Donor Retention Starts After - Not During - the Ask
Thu Feb 05 2026
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Where do donor relationships go after the gift?
Donor retention is shaped by what carries the relationship forward over time.
When that continuity isn’t intentionally supported, donors don’t disengage all at once...they slowly lose their sense of connection.
In this episode, Jena Lynch unpacks how simple, repeatable structures, not more asks, help relationships hold between campaigns, especially for small teams.
Join Jena to discover:
What fills the space between gifts and campaignsWhy donor relationships drift without clear structureHow consistency supports retention without adding more workWhere intentional engagement replaces reactive communicationAnd don't forget to download our handy, free resource here:
Sample Stewardship Plan: Plan Out Your Stewardship Activities for Maximum Donor Engagement
📑 https://library.donorbox.org/sample-stewardship-plan/
A practical starting point for mapping follow-up and stewardship so supporter relationships don’t fade over time.
What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?
Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.
Discover how Donorbox can help you help others!
The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available on the Donorbox YouTube channel. Subscribe today and never miss an episode:
The Nonprofit Podcast is available every Thursday on all popular podcast platforms.
🎙️ Apple Podcasts: The Nonprofit Podcast
🎙️ Spotify: The Nonprofit Podcast
🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube
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Send us a text Where do donor relationships go after the gift? Donor retention is shaped by what carries the relationship forward over time. When that continuity isn’t intentionally supported, donors don’t disengage all at once...they slowly lose their sense of connection. In this episode, Jena Lynch unpacks how simple, repeatable structures, not more asks, help relationships hold between campaigns, especially for small teams. Join Jena to discover: What fills the space between gifts and campaignsWhy donor relationships drift without clear structureHow consistency supports retention without adding more workWhere intentional engagement replaces reactive communicationAnd don't forget to download our handy, free resource here: Sample Stewardship Plan: Plan Out Your Stewardship Activities for Maximum Donor Engagement 📑 https://library.donorbox.org/sample-stewardship-plan/ A practical starting point for mapping follow-up and stewardship so supporter relationships don’t fade over time. What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals? Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact. Discover how Donorbox can help you help others! The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available on the Donorbox YouTube channel. Subscribe today and never miss an episode: The Nonprofit Podcast is available every Thursday on all popular podcast platforms. 🎙️ Apple Podcasts: The Nonprofit Podcast 🎙️ Spotify: The Nonprofit Podcast 🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube Support the show