The PARTNERNOMICS Show

Today, our guest on The PARTNERNOMICS® Show is Jay McBain, Chief Analyst at Omdia. Jay McBain is an accomplished speaker, author and innovator in the IT industry. Named Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro, Top 25 Newsmaker by CDN Magazine, Top 50 Channel Influencer by Penton, Top 100 Most Respected Thought Leader by VSR Magazine, Global Power 150 by SMB Magazine, and Top 250 Managed Services Executives by MSPmentor. Jay is often sought out for keynotes, thought leadership and future industry guidance. He has spent his 30-year career in various executive channel sales, marketing, strategy roles within IBM, Lenovo, Autotask, ChannelEyes, Forrester, and now Canalys. Jay is the chief analyst for global channels at Canalys - the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. Jay has led several communities at CompTIA including Vendor Advisory Council, Managed Services Community, Advancing Women in Tech and Emerging Tech. He is also a board member of Channel Partners, Channel Vanguard Council, Ziff Davis Leadership Council, and CRN Channel Intelligence Council. As a futurist, and long standing member of the World Future Society, Jay is a recognized expert in the future of channels, alliances, partnering ecosystems and the study of emerging go-to-market models. An avid blogger, community, and social media expert, he has developed an innovative channel tech stack highlighting the importance of channel data and automation. Jay has lived in Calgary, Winnipeg, Toronto, Raleigh, Albany & Boynton Beach. He actively gives back to the community and been on the board of the United Way, National Cristina Foundation, and Junior Achievement. Key Insights: Services Now Outpace Products In Growth, Making Partner Ecosystems Essential For Scale Millennial Buyers Prefer Integrated Best Of Breed Stacks And Avoid Traditional Sales Motions Ecosystems Determine Winners, As No Company Succeeds Without Alliances, Integrations, and Services Partners Deals Are Shaped By Twenty-eight Buying Moments and An Average Of Seven Influencing Partners LAUNCH Provides Leaders A Clear System For Building Profit-Focused Partnership Programs Around These Moments A Small Percentage Of Partners Produce Most Results, So Leaders Must Recruit Broadly And Invest In Proven Performers   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos