Employer brand that works: How to measure real business value
Fri Dec 19 2025
What does employer brand impact actually look like in 2025?In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics.They cover:
Why impressions and click-through rates no longer tell the full storyHow brand influence shows up in time to hire, offer acceptance, and retentionWhat metrics actually resonate with the C-suiteWhy employer brand is becoming a measurable growth lever, not a side projectTwo data-driven leaders. One shared goal: proving the real business value of employer brand in a world where quality matters more than volume.
Are you looking to hire the best tech talent out there? See how hackajob can help by booking a free demo: https://hackajob.com/employer/book-a-demo?utm_source=spotify&utm_medium=social&utm_campaign=thepopb
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What does employer brand impact actually look like in 2025?In this episode, Sam Berthoud is joined by Riley Stefano (Head of Global Employer Brand & Talent Marketing at Celonis) and Nicole Brancheau (Global Employer Brand Manager for Engagement & Reputation at Qualtrics) to break down how leading teams are measuring employer brand beyond vanity metrics.They cover: Why impressions and click-through rates no longer tell the full storyHow brand influence shows up in time to hire, offer acceptance, and retentionWhat metrics actually resonate with the C-suiteWhy employer brand is becoming a measurable growth lever, not a side projectTwo data-driven leaders. One shared goal: proving the real business value of employer brand in a world where quality matters more than volume. Are you looking to hire the best tech talent out there? See how hackajob can help by booking a free demo: https://hackajob.com/employer/book-a-demo?utm_source=spotify&utm_medium=social&utm_campaign=thepopb